手机端H5广告中互动化插画设计的研究

发布时间：2018-06-13 12:19

本文选题：手机端H5广告 + 互动化插画设计　；参考：《湖北美术学院》2017年硕士论文

【摘要】：现如今,科学技术飞速发展,各种新媒体形式渗入到了社会的各个角落,与人们的生活息息相关。同时,手机端的崛起为广告的创新和传播开拓了新的平台,尤其是H5广告,凭借其较低的开发成本、对视频和音频的兼容性以及强大的互动能力和传播能力,成为众多商业品牌的首要选择。而手机端广告的迅速成长,在带来便利的同时,也使得人们被太多杂乱无章的信息所干扰,能否抓住用户注意力,是广告成功与否的根本。手机端H5广告中互动化插画则具备了众多广告形式的优点,这种表达形式使受众同时满足了视觉、听觉、触觉的三重享受,让人们更加便捷和近距离的接触到品牌宣传的内容,并在与之互动的过程中对其印象深刻。这种调动多种感官的新兴设计形式,利用其美观性和交互性,成功地抓住了受众的注意力并使其沉浸其中,无论是功能还是形式上都远远超越了其他的传播模式,成为当今广告业的中坚力量。本文从设计的角度出发,在H5广告的概念、发展历程等方面进行了归纳和总结。在国内外现状的基础上,利用对优秀案例的分析,列举了手机端H5广告中互动化插画的主要内容,并结合实例与数据对手机端H5广告中互动化插画的类型进行了理性的分析,提出了需要改进的具体意见。上述这些分析都为手机端H5广告中互动化插画的设计探索打下了扎实的理论基础,笔者着眼于手机端H5广告中插画的设计形式与互动方式两个方面,总结了设计方法和设计原则,展望了手机端H5广告的新趋势,并期许在实现广告价值最大化的同时,基于新技术的不断更新,手机端H5广告中的互动化插画设计在视觉和互动上都能做出客观的突破与创新。
[Abstract]:Nowadays, with the rapid development of science and technology, various new media forms infiltrate into every corner of society and are closely related to people's lives. At the same time, the rise of the mobile phone has opened up a new platform for advertising innovation and dissemination, especially H5 advertising, with its low development cost, compatibility with video and audio, and strong ability to interact and spread. Become the first choice of many commercial brands. The rapid growth of mobile phone advertising, in addition to the convenience, but also make people by too many chaotic information interference, whether or not to seize the attention of users is the basis of success or not. The interactive illustrations in the H5 ads on the mobile phone have the advantages of numerous advertising forms. This form of expression enables the audience to satisfy the triple enjoyment of vision, hearing and touch simultaneously, and makes people more convenient and close to the content of brand propaganda. And in the process of interaction with its deep impression. This new form of design that mobilizes a variety of senses, using its beauty and interactivity, successfully captures the attention of the audience and immerses it, far beyond other modes of communication, both functionally and formally. To become the backbone of the advertising industry today. From the point of view of design, this paper summarizes the concept and development of H5 advertisement. On the basis of the present situation at home and abroad, the main contents of interactive illustrations in H5 advertising on mobile phone are listed by the analysis of excellent cases, and the types of interactive illustrations in H5 advertisements on mobile phone are analyzed rationally with examples and data. Some concrete suggestions for improvement are put forward. These analyses have laid a solid theoretical foundation for the design and exploration of interactive illustrations in H5 advertisements on the mobile phone. The author focuses on the design form and interactive mode of the illustrations in H5 advertisements on the mobile phone. This paper summarizes the design method and design principle, looks forward to the new trend of H5 advertisement on the mobile phone, and expects to realize the maximum value of the advertisement and update continuously based on the new technology. The interactive illustration design in H5 advertisement can make objective breakthrough and innovation in vision and interaction.
【学位授予单位】：湖北美术学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524.3;J218.5

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