中国水彩画艺术市场的发展趋势研究

发布时间：2018-06-22 00:22

本文选题：中国水彩画 + 艺术市场　；参考：《湖南科技大学》2017年硕士论文

【摘要】：上世纪九十年代末以来,由于西方艺术市场的繁荣发展以及西方资本大量进入中国艺术市场。中国画、当代艺术与油画一路走红,成为中国艺术市场的主要板块。在此背景下,中国水彩画在艺术市场中逐渐崭露头角,并随着艺术市场的发展而壮大。中国水彩画在艺术市场的发展具有很大潜力,希望当下人们在关注国画、当代艺术和油画艺术市场的同时,也能重视中国水彩画艺术市场。笔者因此通过研究中国水彩画艺术市场的发展现状,了解中国水彩画艺术市场的未来发展趋势,根据中国水彩画艺术市场发展好的一面继续引导发扬,以坚定大众对中国水彩画艺术市场的信心。而对不好的一面希望能够提前采取有效的应对措施,为未来中国水彩画艺术市场的发展提供坚实的基础。本文根据艺术市场的原理,主要采用市场调研和文献查询的方法对水彩画市场进行研究。市场调研和查阅文献能准确的反应出水彩画市场的发展状况,使得本文的研究内容更加真实可靠。并通过水彩画市场过去和现状的对比分析,更加深入了解水彩画市场发展的过程以及市场运营。以中国水彩画家、艺术商业中介和水彩画消费者为切入点,对中国水彩画艺术市场发展趋势进行分析。首先通过对中国水彩画艺术市场的回顾,讲述了中国水彩画艺术市场的诞生,特征以及艺术市场的基本角色,了解中国水彩画艺术市场的基本情况。接着着重从水彩画家,艺术商业中介和消费者三方的发展现状进行研究,分析其发展进步的一面和目前面临的困境,总结中国水彩画艺术市场未来的发展趋势。最后对中国水彩画艺术市场的发展趋势进行思考,展望中国水彩画艺术市场未来发展方向和规模,并提出对目前困境的建议。
[Abstract]:Since the end of the 90s of last century, because of the prosperity and development of Western art market and the large number of western capital entering the Chinese art market, Chinese painting, contemporary art and oil painting have become the main plate of the Chinese art market. In this context, Chinese watercolor painting has gradually emerged in the art market, and with the development of the art market. The development of Chinese watercolor painting has great potential in the development of the art market. We hope that people will pay attention to the Chinese watercolor art market at the same time in the market of Chinese painting, contemporary art and oil painting. Therefore, the author studies the development status of Chinese watercolor art market and understands the future of Chinese watercolor art market. The development trend, according to the good development of Chinese watercolor art market, will continue to guide and carry forward, in order to strengthen the confidence of the public on the Chinese watercolor art market. But on the bad side, we hope to take effective measures in advance to provide a solid foundation for the future development of Chinese watercolor art market. This article is based on the art market. The principle is to study the market of watercolor painting by means of market research and literature inquiry. Market Research and literature review can accurately reflect the development of the market of water color painting, which makes the research content more authentic and reliable. And through the comparison and analysis of the past and present situation of the watercolor market, the water color painting market is more deeply understood. The development process and market operation. The development trend of Chinese watercolor art market is analyzed with Chinese watercolor painter, art commercial intermediary and watercolor painting consumer. First, through the review of the Chinese watercolor art market, the birth of the Chinese watercolor art market, its characteristics and the basic corner of the art market are described. Color, understand the basic situation of the Chinese watercolor art market, and then focus on the development of Watercolor Painters, art business intermediaries and consumers' three parties, analyze the development aspect and the current difficulties, summarize the future development trend of the Chinese watercolor art market. Finally, the development of Chinese watercolor art market. We will consider the trend and look forward to the future development direction and scale of China's watercolor art market, and put forward suggestions for the current predicament.
【学位授予单位】：湖南科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J215-29

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