插画手绘形式的价值及在包装设计中的应用研究
发布时间：2018-07-14 20:25
【摘要】：本文以插画的手绘形式为主要研究对象,探讨了数字化背景下手绘插画的主要特征和发展趋势,分析了手绘插画形式在包装设计中的表现方法及特点,总结出原创手绘在数字化的今天存在的必要性及与数字化技术的互动性,并举以实例得出好的设计需具有灵活的艺术表现手法、源于生活的美学意图、触动记忆的情感注入以及传承文化的人文理念,最后在对手绘插画的前景展望中分析了手绘插画未来的发展趋势。不管是传统手绘还是数字手绘插画,手绘作为一种艺术表现形式在数字化的今天有着很大的发展空间,希望能引起同仁对原创手绘插画的关注和重视,带动设计及人文的研究和发展并达到艺术与技术的结合。 插画表达形式多样,包括摄影、手绘、版画、拼贴等,而手绘形式又包括两种手段——传统手绘和数字手绘,本文单取手绘一种形式为主线,针对其表现方式、风格特征、存在价值及具体应用分别进行了详细的阐述,本文阐述的主要内容：(1)文中介绍了插画的概念、起源与中外插画的发展现状,了解了插画艺术的功能价值、表现方法内容及应用范围分类、艺术特征。目的是对插画艺术有个全方位的了解。(2)着重分析手绘插画形式的各种表现技法及风格内容并举以实例。(3)比较传统手绘和数码手绘的异同点,分析数字化时代下。数字技术对手绘插画的影响及如何实现两者的互动,艺术与技术的结合。这里强调的是设计构思、绘画技法与电脑技术三者密不可分,不可偏废。(4)举以实例阐明手绘插画形式的存在价值及在包装设计中的应用研究。得出原创手绘在数字媒体时代下在平面设计中有着广泛的生存空间及价值意义主要基于以下三个方面：原创手绘插画设计能满足新生代消费人群追求个性和情感共鸣性的心理；中国国家文化软实力的加强对设计中文化的传承提出新的要求；以及原创手绘插画设计中的人文理念是高素质人才的需要。
[Abstract]:In this paper, the main characteristics and development trend of hand-painted illustrations in digital background are discussed, and the expression methods and characteristics of hand-painted illustrations in packaging design are analyzed. This paper summarizes the necessity of the existence of original hand-drawing in digitization today and its interaction with digital technology, and draws the conclusion that good design needs flexible artistic expression technique, which originates from the aesthetic intention of life. The emotion of touching memory and the humanistic idea of inheriting culture are introduced. Finally, the future development trend of hand-painted illustration is analyzed in the prospect of hand-painted illustration. Whether it is traditional hand-drawing or digital hand-painted illustration, hand-drawing as an artistic expression form in digital today has a great space for development, hoping to cause colleagues to pay attention to the original hand-painted illustration and attention. Drive design and humanities research and development and achieve the combination of art and technology. Illustrations are expressed in various forms, including photography, hand-drawing, printmaking, collage and so on, while hand-drawing forms include two kinds of means-traditional hand-drawing and digital hand-painting. In this paper, only one form of hand-drawing is taken as the main line, aiming at its expression mode and style characteristics. The main contents of this paper are as follows: (1) this paper introduces the concept of illustration, its origin and the development of Chinese and foreign illustrations, and understands the function value of illustration art. The content and scope of application of the method of expression classification, artistic features. The purpose is to have a comprehensive understanding of the art of illustration. (2) to analyze all kinds of expressive techniques and style contents of hand-painted illustration form simultaneously with examples. (3) to compare the similarities and differences between traditional hand-drawing and digital hand-drawing, and to analyze the differences and similarities of traditional hand-drawing and digital hand-drawing in the digital age. The influence of digital technology on hand-drawing illustration and how to realize the interaction between them and the combination of art and technology. This paper emphasizes the idea of design, drawing technique and computer technology are inseparable, can not be partial. (4) to illustrate the existence value of hand-painted illustration form and the application research in packaging design. It is concluded that the original hand-painted graphic design in the digital media era has a wide range of living space and value significance based on the following three aspects: the original hand-painted illustration design can meet the new generation consumer's pursuit of personality and emotional empathy; The strengthening of the soft power of Chinese national culture puts forward new requirements for the inheritance of culture in the design, and the humanistic concept in the original hand-painted illustration design is the need of high-quality talents.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J218.5;J524.2
本文编号：2122851
[Abstract]:In this paper, the main characteristics and development trend of hand-painted illustrations in digital background are discussed, and the expression methods and characteristics of hand-painted illustrations in packaging design are analyzed. This paper summarizes the necessity of the existence of original hand-drawing in digitization today and its interaction with digital technology, and draws the conclusion that good design needs flexible artistic expression technique, which originates from the aesthetic intention of life. The emotion of touching memory and the humanistic idea of inheriting culture are introduced. Finally, the future development trend of hand-painted illustration is analyzed in the prospect of hand-painted illustration. Whether it is traditional hand-drawing or digital hand-painted illustration, hand-drawing as an artistic expression form in digital today has a great space for development, hoping to cause colleagues to pay attention to the original hand-painted illustration and attention. Drive design and humanities research and development and achieve the combination of art and technology. Illustrations are expressed in various forms, including photography, hand-drawing, printmaking, collage and so on, while hand-drawing forms include two kinds of means-traditional hand-drawing and digital hand-painting. In this paper, only one form of hand-drawing is taken as the main line, aiming at its expression mode and style characteristics. The main contents of this paper are as follows: (1) this paper introduces the concept of illustration, its origin and the development of Chinese and foreign illustrations, and understands the function value of illustration art. The content and scope of application of the method of expression classification, artistic features. The purpose is to have a comprehensive understanding of the art of illustration. (2) to analyze all kinds of expressive techniques and style contents of hand-painted illustration form simultaneously with examples. (3) to compare the similarities and differences between traditional hand-drawing and digital hand-drawing, and to analyze the differences and similarities of traditional hand-drawing and digital hand-drawing in the digital age. The influence of digital technology on hand-drawing illustration and how to realize the interaction between them and the combination of art and technology. This paper emphasizes the idea of design, drawing technique and computer technology are inseparable, can not be partial. (4) to illustrate the existence value of hand-painted illustration form and the application research in packaging design. It is concluded that the original hand-painted graphic design in the digital media era has a wide range of living space and value significance based on the following three aspects: the original hand-painted illustration design can meet the new generation consumer's pursuit of personality and emotional empathy; The strengthening of the soft power of Chinese national culture puts forward new requirements for the inheritance of culture in the design, and the humanistic concept in the original hand-painted illustration design is the need of high-quality talents.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J218.5;J524.2
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