电商APP中动画的趣味性设计研究
发布时间：2018-07-27 21:19
【摘要】：互联网信息化时代的到来催生了新兴渠道的快速发展,互联网的普及使得电子商务不断突破发展的广度、深度和速度,成为经济发展的新引擎,同时也不断改变着我们的生活方式和生活理念,而移动互联网技术的快速发展以及智能手机的普及推动了移动电商时代的来临,移动电商以其便捷、灵活、安全、包容的一系列特点为大众消费带来了全新的体验,成为了当前电子商务发展的新趋势。作为电商服务的终端,电商APP成为消费者获取服务与产品的主要入口,APP强大的渗透能力推动了电子商务向移动端的转移,各大电商也开始加快布局APP领域,纷纷推出拥有自身特色的APP。随着电商APP市场的竞争越来越激烈,APP的服务以及与用户之间的交流体验显得越来越重要,对于用户而言,对APP的需求也由单一的功能实现发展为对良好交互体验的高度需求。因此,如何提升电商APP的用户体验成为关键。越来越多的开发者在电商APP中加入大量动画效果,以期提升电商APP的用户体验,但生硬的、复杂的、不合理的动画不仅不能提升产品的用户体验,反而给用户带来干扰与困惑,严重影响了用户正确流畅的操作。本课题正是在此背景下对电商APP中动画进行趣味性设计以提升电商APP的用户体验作出相关分析与思考。本文立足于电商APP中动画的应用,以电商APP中动画的趣味性设计作为切入点,首先,总结梳理了电子商务以及电商APP的发展历程,分析趣味性设计的特征以及趣味性设计与用户情感之间的内在联系,通过分析电商APP的市场与用户特征归纳出当前电商APP的用户需求。然后从电商APP开发者、商家和用户三方的角度进行分析,结合电商APP中动画的功能性和新特性以及趣味性设计的表现方式和特征得出动画的趣味性设计与提升电商APP用户体验之间的内在联系。其次,根据动画所在的不同层级、页面及其作用对电商APP中的动画进行分类,并分析总结出各类动画的表现方式和具体特征。针对不同类型的动画,本文从动画本体理论出发,以电商APP的用户调研为基础,综合运用动画设计、交互设计、视觉传达、心理学等理论,结合各主流电商APP中动画设计的案例分析,从动画的造型、动作、剧情、色彩、声音五个角度总结出趣味性设计的具体方法。最后,运用马斯洛人类需求学说、诺曼的情感化设计理念以及用户体验的五个层面将电商APP中动画的趣味性设计分为本能层到体验层再到反思层的三个维度的全面构建,并总结出在进行动画的趣味性设计时所需遵循的思维和原则,为今后电商APP中动画的趣味性设计提供一套可行的方法论。
[Abstract]:The advent of the information age of the Internet has given birth to the rapid development of new channels. The popularity of the Internet has made e-commerce constantly break through the breadth, depth and speed of development, and become a new engine of economic development. At the same time, we are constantly changing our way of life and the concept of life, and the rapid development of mobile Internet technology and the popularity of smartphones promote the advent of the era of mobile e-commerce, mobile e-commerce with its convenience, flexibility, security, A series of inclusive features have brought a new experience to mass consumption and become a new trend in the development of e-commerce. As the terminal of e-commerce services, e-commerce APP has become the main portal for consumers to obtain services and products. The strong penetration ability of app has promoted the transfer of e-commerce to mobile, and the major e-commerce companies have also begun to speed up the layout of the APP field. One after another, the launch of their own characteristics of the app. With the competition of APP market becoming more and more fierce, the service of app and the experience of communication with users become more and more important. For users, the demand for APP has also developed from a single function to a high demand for good interactive experience. Therefore, how to improve the e-commerce APP user experience becomes the key. More and more developers add a large number of animation effects to e-commerce APP in order to improve the user experience of e-commerce APP, but the stiff, complex and unreasonable animation not only can not improve the user experience of the product, but also brings disturbance and confusion to the user. Seriously affects the user's correct smooth operation. It is under this background that this paper analyzes and ponders the interesting design of animation in e-commerce APP in order to improve the user experience of ecommerce APP. This paper is based on the application of the animation in the ecommerce APP, taking the interesting design of the animation in the ecommerce APP as the breakthrough point. Firstly, it summarizes the development course of the electronic commerce and the e-commerce APP. This paper analyzes the characteristics of interesting design and the internal relationship between interesting design and user's emotion. By analyzing the market and user characteristics of e-commerce APP, the user needs of current ecommerce APP are summed up. Then from the perspective of e-commerce APP developers, merchants and users to analyze, Combined with the function and new features of animation in E-quotient APP, and the expression and characteristics of interesting design, the intrinsic relationship between the interesting design of animation and the promotion of the user experience of e-commerce APP is obtained. Secondly, according to the different levels of animation, the page and its role in e-commerce APP animation classification, and analyze and summarize all kinds of animation performance and specific characteristics. Aiming at different types of animation, this paper starts from the theory of animation ontology, based on the user investigation of e-commerce APP, synthetically applies the theories of animation design, interactive design, visual communication, psychology and so on. Based on the case study of animation design in the mainstream APP, this paper summarizes the specific methods of interesting design from five angles of animation modeling, action, plot, color and sound. Finally, by using Maslow's theory of human needs, Norman's concept of emotional design and the five levels of user experience, the interesting design of animation in e-commerce APP is divided into three dimensions: instinct layer, experience layer and reflection layer. It also summarizes the thinking and principles to be followed in the interesting design of animation, and provides a set of feasible methodology for the interesting design of animation in APP in the future.
【学位授予单位】：江南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J218.7
[Abstract]:The advent of the information age of the Internet has given birth to the rapid development of new channels. The popularity of the Internet has made e-commerce constantly break through the breadth, depth and speed of development, and become a new engine of economic development. At the same time, we are constantly changing our way of life and the concept of life, and the rapid development of mobile Internet technology and the popularity of smartphones promote the advent of the era of mobile e-commerce, mobile e-commerce with its convenience, flexibility, security, A series of inclusive features have brought a new experience to mass consumption and become a new trend in the development of e-commerce. As the terminal of e-commerce services, e-commerce APP has become the main portal for consumers to obtain services and products. The strong penetration ability of app has promoted the transfer of e-commerce to mobile, and the major e-commerce companies have also begun to speed up the layout of the APP field. One after another, the launch of their own characteristics of the app. With the competition of APP market becoming more and more fierce, the service of app and the experience of communication with users become more and more important. For users, the demand for APP has also developed from a single function to a high demand for good interactive experience. Therefore, how to improve the e-commerce APP user experience becomes the key. More and more developers add a large number of animation effects to e-commerce APP in order to improve the user experience of e-commerce APP, but the stiff, complex and unreasonable animation not only can not improve the user experience of the product, but also brings disturbance and confusion to the user. Seriously affects the user's correct smooth operation. It is under this background that this paper analyzes and ponders the interesting design of animation in e-commerce APP in order to improve the user experience of ecommerce APP. This paper is based on the application of the animation in the ecommerce APP, taking the interesting design of the animation in the ecommerce APP as the breakthrough point. Firstly, it summarizes the development course of the electronic commerce and the e-commerce APP. This paper analyzes the characteristics of interesting design and the internal relationship between interesting design and user's emotion. By analyzing the market and user characteristics of e-commerce APP, the user needs of current ecommerce APP are summed up. Then from the perspective of e-commerce APP developers, merchants and users to analyze, Combined with the function and new features of animation in E-quotient APP, and the expression and characteristics of interesting design, the intrinsic relationship between the interesting design of animation and the promotion of the user experience of e-commerce APP is obtained. Secondly, according to the different levels of animation, the page and its role in e-commerce APP animation classification, and analyze and summarize all kinds of animation performance and specific characteristics. Aiming at different types of animation, this paper starts from the theory of animation ontology, based on the user investigation of e-commerce APP, synthetically applies the theories of animation design, interactive design, visual communication, psychology and so on. Based on the case study of animation design in the mainstream APP, this paper summarizes the specific methods of interesting design from five angles of animation modeling, action, plot, color and sound. Finally, by using Maslow's theory of human needs, Norman's concept of emotional design and the five levels of user experience, the interesting design of animation in e-commerce APP is divided into three dimensions: instinct layer, experience layer and reflection layer. It also summarizes the thinking and principles to be followed in the interesting design of animation, and provides a set of feasible methodology for the interesting design of animation in APP in the future.
【学位授予单位】：江南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J218.7
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