数字音乐时代下唱片产业价值链研究

发布时间：2018-04-22 20:08

本文选题：唱片产业价值链 + 数字音乐时代　；参考：《中国海洋大学》2009年硕士论文

【摘要】： 随着数字音乐时代逐渐深入到消费者的消费意识中,消费者的需求发生变化,进而引发唱片产业价值链的重大变化,唱片产业价值链重心已逐渐转为在线音乐销售和无线音乐销售。因此,从影响唱片产业价值链的因素出发,根据不同时期唱片产业价值链形态及特点,研究消费者需求影响唱片产业价值链的方式与途径,把握未来唱片产业价值链的变动趋势非常必要。影响唱片产业价值链变化的因素主要是需求、技术、环境三个方面。消费者有需求才会要求技术的发展,技术的发展又会刺激消费者新的需求,同时良好的市场大环境保证唱片产业价值链的有序运行。消费者需求会受到唱片价格、消费者对音乐的喜好程度、获得唱片的便利性三个方面的影响,价格变动会引起需求量的变动;消费者对音乐的喜好程度会影响一定时期内整体需求量的大小;获得唱片的便利性会在一定范围内影响需求量。需求量的变化达到一定程度时会引起质变,即新的产业价值链出现或旧的产业价值链消失。因此,需求促使技术进步,使唱片产业价值链从没有电器设备的时代逐渐发展到数字音乐时代;产业价值链从唯一的唱片销售价值链逐渐增加了版权经营价值链、演艺价值链和数字时代下的无线音乐价值链、在线音乐价值链。基于消费者对音乐带来的感觉需求和便利性需求,数字音乐时代唱片产业价值链会加强无线音乐价值链和在线音乐价值链,同时便利性会进一步增加;传统唱片销售价值链会逐渐消失,被在线音乐价值链替代。唱片公司应该根据影响唱片产业价值链的因素预见未来唱片业发展趋势,尽快完成传统唱片产业价值链向数字音乐产业价值链的转变,大力发展无线音乐和在线音乐;其次,唱片公司应立足于数字音乐产业价值链,开发唱片业未来的新价值链,使唱片业健康、有序的发展。
[Abstract]:As the digital music age has gradually penetrated into consumers' consumer consciousness, consumer demand has changed, thus leading to significant changes in the record industry value chain. Record industry value chain has gradually turned to online music sales and wireless music sales. Therefore, based on the factors affecting the value chain of the record industry, according to the form and characteristics of the value chain of the record industry in different periods, this paper studies the ways and means of consumer demand influencing the value chain of the record industry. It is necessary to grasp the changing trend of the future record industry value chain. The factors influencing the value chain of record industry are demand, technology and environment. The development of technology will stimulate the new demand of consumers, and the good market environment will ensure the orderly operation of the record industry value chain. Consumer demand will be affected by the record price, the degree of the consumer's preference for music, the convenience of obtaining the record, and the change of price will cause the change of demand; Consumer's preference for music will affect the overall demand for a certain period of time; access to records will affect demand in a certain range. The change of demand will lead to qualitative change, that is, the emergence of new industrial value chain or the disappearance of old industrial value chain. As a result, demand has led to technological progress, so that the value chain of the record industry has gradually developed from the age of no electrical appliances to the era of digital music, and the industrial value chain has gradually increased the value chain of copyright management from the sole value chain of record sales to the value chain of copyright management. Acting value chain and wireless music value chain in the digital age, online music value chain. In the digital music era, the music industry value chain will strengthen the wireless music value chain and the online music value chain, at the same time, the convenience will further increase. The traditional record sales value chain will gradually disappear and be replaced by the online music value chain. According to the factors affecting the value chain of the record industry, record companies should foresee the development trend of the recording industry in the future, complete the transition from the traditional record industry value chain to the digital music industry value chain as soon as possible, and vigorously develop wireless music and online music. Secondly, Record companies should base themselves on the value chain of digital music industry, develop the new value chain of recording industry in the future, and make the record industry develop healthily and orderly.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：J691-F;F719.9

【引证文献】