住宅全装修的集成化管理研究

发布时间：2018-05-26 16:19

本文选题：住宅全装修 + 集成化管理　；参考：《西安建筑科技大学》2011年硕士论文

【摘要】：随着国家政策引导和房地产市场的快速发展,住宅开发的全装修模式已成为多方关注热点。住宅全装修作为住宅产业化的重要组成部分在一定程度上增加了国民经济的增长,也逐步得到购房者认同。推广全装修住宅已经成为我国房地产市场发展的必然趋势。本文从住宅全装修的相关概念入手,提出了住宅全装修现行存在问题。针对全装修项目管理中存在的问题引入集成化管理理论和集成化管理方法,将住宅全装修管理与集成化理论相结合,以期实现住宅全装修管理水平的全面提高。从项目管理角度将全装修项目进行维度划分,对关键维的管理分为组织集成、过程集成、目标集成,阐述了三维结构下全装修项目管理重点。其中以信息平台为支撑,在组织集成中引入供应链管理模型,目标集成引入WBS管理方法。对辅助维度管理分为技术集成、部品集成。并选取一定指标,将项目管理本身及用户对产品的满意度纳入评价指标体系,融入供应链绩效评价思想,运用层次分析法和模糊综合评判进行集成管理绩效评价。最终以恒大知名全装修项目“恒大·名都”为例进行实证分析,介绍了恒大装修的品牌战略,阐述了该项目中恒大应用的集成管理措施,通过实时数据对该项目进行管理绩效评价,并根据结果确定改进点。本文旨在通过集成化管理理论与方法对全装修过程进行系统化管理,全面提高全装修项目的管理水平,优化全装修产品品质,真正推进住宅全装修的产业化发展。
[Abstract]:With the guidance of national policy and the rapid development of real estate market, the full decoration model of housing development has become a hot spot. As an important part of housing industrialization, housing full decoration increases the growth of national economy to a certain extent and is gradually recognized by buyers. Popularizing fully decorated housing has become the inevitable trend of the development of our real estate market. This article starts with the related concept of house complete decoration, and puts forward the existing problems of housing complete decoration. Aiming at the problems existing in the whole decoration project management, this paper introduces the integrated management theory and the integrated management method, combines the whole house decoration management with the integration theory, in order to achieve the overall improvement of the housing total decoration management level. From the perspective of project management, the whole decoration project is divided into three dimensions: organizational integration, process integration and goal integration. Based on the information platform, the supply chain management model is introduced into the organization integration, and the WBS management method is introduced into the goal integration. The auxiliary dimension management is divided into technology integration and part integration. The project management itself and the customer's satisfaction to the product are incorporated into the evaluation index system, and the supply chain performance evaluation thought is integrated into the index system, and the integrated management performance evaluation is carried out by using the analytic hierarchy process (AHP) and fuzzy comprehensive evaluation. Finally, taking Evergrande's famous renovation project "Evergrande Capital" as an example, this paper introduces the brand strategy of Evergrande decoration, and expounds the integrated management measures applied by Evergrande in this project. The management performance of the project is evaluated by real-time data, and the improvement points are determined according to the results. The purpose of this paper is to systematize the whole decoration process through the integrated management theory and method, improve the management level of the whole decoration project, optimize the quality of the whole decoration product, and promote the industrialization development of the house decoration.
【学位授予单位】：西安建筑科技大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F293.3

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