中日食品包装装潢设计比较研究
发布时间：2018-08-28 12:49
【摘要】：食品的包装设计有保护其内在商品,传达商品信息等基本功能之外,还展现出不同的个性风采和精神风貌。中国和日本一衣带水,两国的食品包装在市场中展现出的视觉形象有着各自的特征。日本在其包装风格中巧妙的运用了传统元素,并在新的形势下以新的风貌将其发展和弘扬,走出了一条既有本国特色又能适应世界潮流的独特风格。日本的传统文化与中国传统文化有着千丝万缕的关联,本文以中日传统文化为背景,以两国审美文化的形成与演变过程为参考。通过对包装设计中的字体、图形、色彩等特征进行系统分析,对两国呈现出的民族特色相比较,探究包装表象下蕴含的设计理念以及表达途径上的相似点和差异性,揭开两国食品包装视觉形象风格不同的原因,在比较中借鉴与扬弃,将有利于中国包装设计的发展。
[Abstract]:The packaging design of food not only has the basic functions of protecting its inner goods and conveying commodity information, but also shows different personalities and spiritual features. China and Japan, the food packaging in the market display of visual images have their own characteristics. Japan has skillfully used traditional elements in its packaging style, and under the new situation it has been developed and carried forward with a new style, which has not only its own characteristics but also adapts to the world trend. The traditional culture of Japan is closely related to the traditional culture of China. This paper takes the traditional culture of China and Japan as the background and the process of the formation and evolution of the aesthetic culture of the two countries as the reference. Through the systematic analysis of the characters of font, graphics, color and so on in packaging design, this paper compares the national characteristics of the two countries, and probes into the similarities and differences in the design concepts and the ways of expression contained in the packaging images. It will be beneficial to the development of packaging design in China to reveal the reasons why the visual image styles of food packaging in the two countries are different, and to draw lessons from and discard them in comparison.
【学位授予单位】：北京林业大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：J53
本文编号：2209444
[Abstract]:The packaging design of food not only has the basic functions of protecting its inner goods and conveying commodity information, but also shows different personalities and spiritual features. China and Japan, the food packaging in the market display of visual images have their own characteristics. Japan has skillfully used traditional elements in its packaging style, and under the new situation it has been developed and carried forward with a new style, which has not only its own characteristics but also adapts to the world trend. The traditional culture of Japan is closely related to the traditional culture of China. This paper takes the traditional culture of China and Japan as the background and the process of the formation and evolution of the aesthetic culture of the two countries as the reference. Through the systematic analysis of the characters of font, graphics, color and so on in packaging design, this paper compares the national characteristics of the two countries, and probes into the similarities and differences in the design concepts and the ways of expression contained in the packaging images. It will be beneficial to the development of packaging design in China to reveal the reasons why the visual image styles of food packaging in the two countries are different, and to draw lessons from and discard them in comparison.
【学位授予单位】：北京林业大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：J53
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，本文编号：2209444
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