励扬装饰工程有限公司竞争战略管理
发布时间：2018-08-28 14:32
【摘要】：近年来，金融危机给众多行业带来巨大冲击，而我国建筑装饰业似乎是一个例外。至今建筑装饰行业发展己有二十余年，在各行业都因经济大潮带来的危机而无法继续求生的同时，装饰行业竟然成为经济发展的一匹黑马，出现了飞速发展的状态，且发展速度完全超过同期国民生产总值的增长速度。随着中国逐步适应并跟上世贸组织的发展脚步，大量的国外同行企业进入了中国市场，为国内装饰行业带来了前所未有的压力。在机会与竞争同时存在的情况下，过去老式的管理模式都已经完全不能跟上行业发展的步伐。作为中小企业的励扬装饰公司也毫无意外地处在危机之中，坚持原有的模式必将被市场所淘汰，创新和改革成为励扬装饰公司必须要面对和解决困境的基础，如何能够让企业危机感和责任感增强？如何将企业的各项优势发挥的淋漓尽致？如何判断企业在装饰行业中的击败竞争对手的能力？种种成为励扬装饰公司目前不可回避的问题。因此励扬公司必须摒弃原有的旧的管理和经营模式，努力开展新的经营办法，寻找新的经营战略，主动迎接挑战，走出适合企业自身发展的道路，融入到新的环境中去，寻找不同的措施，制定只适用于励扬公司本身的发展战略，为企业营建一个适合、新式、独特的发展道路。 本文将励扬装饰公司为研究对象，从整个装饰行业的角度来分析且有自身的情况，，并将现有的市场经营模式和公司的管理模式融入到行业之中，对比竞争对手，分析励扬装饰公司的生存危机，找到了公司现在亟待解决的问题，研究公司现有的发展。把装饰行业现有的情况和发展方向作为依据，判断企业未来发展的情况，并选择最适合企业发展的前景及战略，对战略进行制定并实施。最后，通过励扬公司自己的努力和自身完善去保证所选战略的顺利实施。
[Abstract]:In recent years, the financial crisis has brought great impact to many industries, but the construction decoration industry in China seems to be an exception. Up to now, the architectural decoration industry has been developing for more than 20 years. While all industries are unable to survive because of the crisis brought by the economic tide, the decoration industry has become a dark horse of economic development and has emerged in a state of rapid development. And the speed of development completely exceeds the growth rate of gross national product of the same period. With China gradually adapting to and keeping up with the development of the WTO, a large number of foreign enterprises have entered the Chinese market, which has brought unprecedented pressure to the domestic decoration industry. With opportunity and competition at the same time, old-fashioned management models have been completely unable to keep up with the pace of industry development. As small and medium-sized enterprises, Liyang decoration company is no accident located in the crisis, adhere to the original model will be eliminated by the market, innovation and reform has become the foundation of Liyang decoration companies have to face and solve the difficult situation. How can the sense of crisis and sense of responsibility be enhanced? How to give full play to the advantages of enterprises? How to judge the ability of enterprises to beat their competitors in the decoration industry? Various become inspirational decoration company at present unavoidable problem. Therefore, the company must abandon the old management and management model, try its best to develop new management methods, find new management strategy, take the initiative to meet the challenge, step out the road suitable for the enterprise's own development, and integrate into the new environment. Look for different measures to develop a development strategy that only applies to Liyang, and build a suitable, new and unique development path for the enterprise. In this paper, we will take Liyang Decoration Company as the research object, analyze and have its own situation from the point of view of the whole decoration industry, and integrate the existing market management model and the company's management mode into the industry, compare the competitors, This paper analyzes the survival crisis of Liyang Decoration Company, finds out the problems that need to be solved, and studies the existing development of the company. Based on the existing situation and development direction of decoration industry, this paper judges the situation of the future development of the enterprise, selects the most suitable prospect and strategy for the development of the enterprise, and formulates and implements the strategy. Finally, through encouraging the company's own efforts and their own improvement to ensure the smooth implementation of the selected strategy.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.92
本文编号：2209666
[Abstract]:In recent years, the financial crisis has brought great impact to many industries, but the construction decoration industry in China seems to be an exception. Up to now, the architectural decoration industry has been developing for more than 20 years. While all industries are unable to survive because of the crisis brought by the economic tide, the decoration industry has become a dark horse of economic development and has emerged in a state of rapid development. And the speed of development completely exceeds the growth rate of gross national product of the same period. With China gradually adapting to and keeping up with the development of the WTO, a large number of foreign enterprises have entered the Chinese market, which has brought unprecedented pressure to the domestic decoration industry. With opportunity and competition at the same time, old-fashioned management models have been completely unable to keep up with the pace of industry development. As small and medium-sized enterprises, Liyang decoration company is no accident located in the crisis, adhere to the original model will be eliminated by the market, innovation and reform has become the foundation of Liyang decoration companies have to face and solve the difficult situation. How can the sense of crisis and sense of responsibility be enhanced? How to give full play to the advantages of enterprises? How to judge the ability of enterprises to beat their competitors in the decoration industry? Various become inspirational decoration company at present unavoidable problem. Therefore, the company must abandon the old management and management model, try its best to develop new management methods, find new management strategy, take the initiative to meet the challenge, step out the road suitable for the enterprise's own development, and integrate into the new environment. Look for different measures to develop a development strategy that only applies to Liyang, and build a suitable, new and unique development path for the enterprise. In this paper, we will take Liyang Decoration Company as the research object, analyze and have its own situation from the point of view of the whole decoration industry, and integrate the existing market management model and the company's management mode into the industry, compare the competitors, This paper analyzes the survival crisis of Liyang Decoration Company, finds out the problems that need to be solved, and studies the existing development of the company. Based on the existing situation and development direction of decoration industry, this paper judges the situation of the future development of the enterprise, selects the most suitable prospect and strategy for the development of the enterprise, and formulates and implements the strategy. Finally, through encouraging the company's own efforts and their own improvement to ensure the smooth implementation of the selected strategy.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.92
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2 安强身;张守凤;;合作竞争的企业柔性战略[J];统计与决策;2006年12期
本文编号：2209666
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