探究个性化包装的创意和设计

发布时间：2018-10-13 08:02

【摘要】：时代的发展和科技不断进步使人们的生活水平有了显著提高,伴随着市场的不断细分和消费者自我意识的强化,传统单调的销售包装已经不能满足消费者的需求,具有创意和趣味性的个性包装开始慢慢盛行起来。如今的包装设计在满足保护运输等基本功能外,还被赋予了一些新的内涵。个性包装不但能强化品牌促进销售,还更加贴近消费者的情感需求,注重强调消费者的感官体验和内在精神的满足。因此,个性包装在未来有很大的发展空间。作为设计师,首先可以从装饰上、结构上或者材质上进行创新来突出个性,通过大胆的尝试和体验式的设计充分调动起人们的触觉、嗅觉、听觉等各个感官系统,拉近产品与消费者的距离。其次,文化元素的注入也是突显包装个性的一股清泉,只有蕴含深刻文化内涵的包装才是鲜活有生命力的。再者,包装的个性化设计还要符合人们的可持续发展理念,强调绿色环保,让人们在消费的过程中更加贴近自然,这也是现代繁忙的都市生活所需要的。除此之外,人们追求独一无二的情感需求日益高涨,使得个性的“私人定制”包装同样具强大的生命力和广阔的发展前景。综上所述,只有在包装设计的过程中不断地创新和突破,才能博得消费者的青睐并且在这激烈的市场上立足。个性化的包装设计不仅提高了商业价值,更提升其艺术价值,同时也给人们带来视觉享受和精神满足。因此,在个性包装设计的创新与发展途径和趋势,是需要们来好好研究探讨的。
[Abstract]:With the development of the times and the progress of science and technology, people's living standard has been improved significantly. With the market segmentation and the strengthening of consumers' self-consciousness, the traditional monotonous sales packaging can no longer meet the needs of consumers. Creative and interesting personality packaging is slowly becoming popular. Today's packaging design in the protection of transport and other basic functions, but also given some new connotations. Personality packaging can not only strengthen the brand to promote sales, but also more close to the emotional needs of consumers, focusing on the consumer's sensory experience and the satisfaction of the internal spirit. Therefore, personality packaging in the future has a great space for development. As a designer, first of all, we can make innovations in decoration, structure or material to highlight individuality. Through bold attempt and experiential design, we can fully mobilize people's sense of touch, smell, hearing and other sensory systems. Narrow the distance between products and consumers. Secondly, the injection of cultural elements is also a clear spring to highlight the individuality of packaging. Only the packaging with profound cultural connotation is alive and alive. Furthermore, the individualized design of packaging also accords with the concept of sustainable development of people, emphasizes green environmental protection, and makes people more close to nature in the process of consumption, which is also the need of modern busy urban life. In addition, people's pursuit of unique emotional needs is growing, making personalized "private customization" packaging also has strong vitality and broad development prospects. To sum up, only in the process of packaging design innovation and breakthrough, in order to win the favor of consumers and in this fierce market. The individualized packaging design not only improves the commercial value, but also brings people visual enjoyment and spiritual satisfaction. Therefore, the innovation and development of individualized packaging design need to be well studied and discussed.
【学位授予单位】：上海师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：J524.2

【共引文献】