家居装饰行业的商业智能系统研究
发布时间：2018-10-13 07:54
【摘要】：家居饰品是指装修完毕后利用那些易更换、易变动位置的饰物与家居用品如窗帘、床上用品、工艺台布及装饰工艺品等。家纺产品是家居饰品中的一个重要子类，家纺产品与我们的日常生活息息相关，市场前景广阔，但竞争也非常激烈。 为避免产品同质化，营销手段跟风，渠道效仿。家纺企业要抓住发展的机遇，在激烈的市场竞争中取得先机，扩大市场份额，合理的科学的决策非常重要。商业智能技术在大量数据的整合分析基础上，利用先进的数据模型作为企业管理科学决策的依据。本文根据某管理公司对家纺行业市场数据分析的需求，设计了一套对家纺行业产品销售，，产品配置、品牌定位进行分析的商业智能系统。本文的工作如下： 一、分析了家纺行业的特点及数据分析的目的，确定了系统功能方向为：产品信息分析，产品销量分析，产品配置分析； 二、对商业智能技术的特点进行了研究，确定了系统的总体技术架构，各个模块的功能设计； 三、对系统的关键实现点进行了论述，展示了商业智能技术在传统家纺行业营销、管理中的作用。
[Abstract]:Household ornaments refer to the use of those easy to change, easy to change the position of the ornaments and household items such as curtains, bedding, craft tablecloth and decorative handicrafts after decoration. Home textile products are an important subcategory in household accessories. Home textile products are closely related to our daily life, and the market prospects are broad, but the competition is also very fierce. In order to avoid product homogenization, marketing means follow the trend, channel emulation. It is very important for home textile enterprises to seize the opportunity of development, obtain the first opportunity in the fierce market competition, enlarge the market share and make reasonable and scientific decisions. Based on the integration and analysis of a large amount of data, business intelligence technology uses advanced data model as the basis for scientific decision making of enterprise management. According to the demand of a management company to analyze the market data of home textile industry, a set of business intelligence system is designed to analyze the sales, product configuration and brand positioning of home textile industry. The work of this paper is as follows: first, the characteristics of home textile industry and the purpose of data analysis are analyzed, and the system function direction is determined as follows: product information analysis, product sales analysis, product configuration analysis; The characteristics of business intelligence technology are studied, the overall technical framework of the system and the functional design of each module are determined. Thirdly, the key implementation points of the system are discussed. Demonstrated the business intelligence technology in the traditional home textile industry marketing, the role of management.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP311.52
本文编号：2267852
[Abstract]:Household ornaments refer to the use of those easy to change, easy to change the position of the ornaments and household items such as curtains, bedding, craft tablecloth and decorative handicrafts after decoration. Home textile products are an important subcategory in household accessories. Home textile products are closely related to our daily life, and the market prospects are broad, but the competition is also very fierce. In order to avoid product homogenization, marketing means follow the trend, channel emulation. It is very important for home textile enterprises to seize the opportunity of development, obtain the first opportunity in the fierce market competition, enlarge the market share and make reasonable and scientific decisions. Based on the integration and analysis of a large amount of data, business intelligence technology uses advanced data model as the basis for scientific decision making of enterprise management. According to the demand of a management company to analyze the market data of home textile industry, a set of business intelligence system is designed to analyze the sales, product configuration and brand positioning of home textile industry. The work of this paper is as follows: first, the characteristics of home textile industry and the purpose of data analysis are analyzed, and the system function direction is determined as follows: product information analysis, product sales analysis, product configuration analysis; The characteristics of business intelligence technology are studied, the overall technical framework of the system and the functional design of each module are determined. Thirdly, the key implementation points of the system are discussed. Demonstrated the business intelligence technology in the traditional home textile industry marketing, the role of management.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP311.52
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