东易日盛装饰集团发展战略案例与分析
发布时间：2019-07-10 13:05
【摘要】：本文主要目的是探讨中国市场化运营的企业(自然企业)在其发展中的阶段性和与各阶段相应的发展战略;并以一个处于第二发展阶段的典型企业 东易日盛装饰集团的发展战略为重点进行了案例的撰写和案例分析。从而为中国企业保持持续竞争力,顺利完成发展的阶段性跨越,从而做强做大提供了建设性意见和设想。 论文结构主要由三大部分构成:在前言部分首先定义并分析了中国自然企业的三阶段发展模型、各阶段的战略特点及其对于现实企业战略实践的意义,着重分析了其中的第二阶段并提到了案例目标公司东易日盛;案例主体部分是东易日盛装饰集团的发展战略案例,包括:东易日盛的发展历史、家装行业的概述、东易日盛发展战略的回顾和现状、东易在战略层面所面临的挑战等等;案例分析部分包括对家装行业发展趋势的分析和预测、以及对东易日盛在第二阶段发展战略的全方位分析和对策。 企业的发展战略是在符合和保证实现企业使命的条件下,在充分利用环境中存在的各种机会和创造新机会的基础上,确定企业同环境的关系,规定企业从事的事业范围、成长方向和竞争对策,合理地调整企业结构和分配企业的全部资源。它是企业主体和环境的互动,涵盖了企业的经营理念、管理、营销和财务等,是一个包罗万象的概念。本文试图通过一个典型的案例和分析对企业的发展战略做出生动的诠释;并通过三阶段模型将各种要素整合,给“只缘身在此山中”而陷入迷惘的企业提供一个从时间和空间上都能给自己的发展提供鸟瞰的理论高台。 本文的意义在于:三阶段模型给企业的战略提供了一个参照系和分析框架;对于东易日盛的案例和分析给此模型提供了一个鲜活的现实印证;家装行业发展趋势的预测也给有关专业人士提供了一种有启发意义的见解。 有趣的是,本文通过对于家装行业的内部、外部的综合分析,大胆地作出了一个预测:正处于飞速增长时期的家庭装修行业会在未来消失 与其它相关企业融合为一个“泛家居产业”;而这会给上万的家装公司带来最终的、实质性的影响。当然这个预测的准确与否还尚待时间来验证。
文内图片：
图片说明：艾迪思企业生命周期理论图
[Abstract]:The main purpose of this paper is to explore the stages of the development of Chinese market-oriented enterprises (natural enterprises) and the corresponding development strategies with each stage, and to focus on the case writing and case analysis of a typical enterprise in the second stage of development, namely, the development strategy of Dongyi Risheng Decoration Group. Thus, it provides constructive suggestions and ideas for Chinese enterprises to maintain sustainable competitiveness and successfully complete the stage leap of development, so as to strengthen and expand. The structure of the paper is mainly composed of three parts: in the preface, the three-stage development model of Chinese natural enterprises is defined and analyzed, the strategic characteristics of each stage and its significance to the practical strategic practice of enterprises are analyzed, and the second stage is analyzed and the case target company Dongyi Risheng is mentioned. The main part of the case is the development strategy case of Dongyi Risheng Decoration Group, including: the development history of Dongyi Risheng, the overview of home decoration industry, the review and present situation of Dongyi Risheng development strategy, the challenges Dongyi faces at the strategic level, and so on; the case analysis part includes the analysis and prediction of the development trend of Dongyi Risheng decoration group, as well as the omni-directional analysis and countermeasures of Dongyi Risheng's development strategy in the second stage. Under the condition of meeting and ensuring the realization of the mission of the enterprise, the development strategy of the enterprise is to determine the relationship between the enterprise and the environment on the basis of making full use of the various opportunities existing in the environment and creating new opportunities, to define the scope of the enterprise engaged in, the direction of growth and the competitive countermeasures, and to reasonably adjust the structure of the enterprise and allocate all the resources of the enterprise. It is the interaction between the main body of the enterprise and the environment, covering the business philosophy, management, marketing and finance of the enterprise, is an all-inclusive concept. This paper attempts to make a vivid interpretation of the development strategy of the enterprise through a typical case and analysis, and integrates all kinds of elements through the three-stage model to provide a theoretical platform for enterprises that are lost because they are in this mountain and are lost in time and space, which can provide a bird's eye view for their own development. The significance of this paper is that the three-stage model provides a frame of reference and an analytical framework for the strategy of the enterprise; the case and analysis of Dongyi Risheng provides a vivid realistic verification of the model; and the prediction of the development trend of the home decoration industry also provides an enlightening opinion to the professionals concerned. What is interesting is that through the comprehensive analysis of the internal and external aspects of the home decoration industry, this paper boldly makes a prediction that the family decoration industry, which is in a period of rapid growth, will disappear in the future and merge with other related enterprises into a "pan-home industry"; this will bring the final and substantial impact to tens of thousands of home decoration companies. Of course, the accuracy of this prediction remains to be verified.
【学位授予单位】：清华大学
【学位级别】：硕士
【学位授予年份】：2004
【分类号】：F279.26
本文编号：2512624
文内图片：
图片说明：艾迪思企业生命周期理论图
[Abstract]:The main purpose of this paper is to explore the stages of the development of Chinese market-oriented enterprises (natural enterprises) and the corresponding development strategies with each stage, and to focus on the case writing and case analysis of a typical enterprise in the second stage of development, namely, the development strategy of Dongyi Risheng Decoration Group. Thus, it provides constructive suggestions and ideas for Chinese enterprises to maintain sustainable competitiveness and successfully complete the stage leap of development, so as to strengthen and expand. The structure of the paper is mainly composed of three parts: in the preface, the three-stage development model of Chinese natural enterprises is defined and analyzed, the strategic characteristics of each stage and its significance to the practical strategic practice of enterprises are analyzed, and the second stage is analyzed and the case target company Dongyi Risheng is mentioned. The main part of the case is the development strategy case of Dongyi Risheng Decoration Group, including: the development history of Dongyi Risheng, the overview of home decoration industry, the review and present situation of Dongyi Risheng development strategy, the challenges Dongyi faces at the strategic level, and so on; the case analysis part includes the analysis and prediction of the development trend of Dongyi Risheng decoration group, as well as the omni-directional analysis and countermeasures of Dongyi Risheng's development strategy in the second stage. Under the condition of meeting and ensuring the realization of the mission of the enterprise, the development strategy of the enterprise is to determine the relationship between the enterprise and the environment on the basis of making full use of the various opportunities existing in the environment and creating new opportunities, to define the scope of the enterprise engaged in, the direction of growth and the competitive countermeasures, and to reasonably adjust the structure of the enterprise and allocate all the resources of the enterprise. It is the interaction between the main body of the enterprise and the environment, covering the business philosophy, management, marketing and finance of the enterprise, is an all-inclusive concept. This paper attempts to make a vivid interpretation of the development strategy of the enterprise through a typical case and analysis, and integrates all kinds of elements through the three-stage model to provide a theoretical platform for enterprises that are lost because they are in this mountain and are lost in time and space, which can provide a bird's eye view for their own development. The significance of this paper is that the three-stage model provides a frame of reference and an analytical framework for the strategy of the enterprise; the case and analysis of Dongyi Risheng provides a vivid realistic verification of the model; and the prediction of the development trend of the home decoration industry also provides an enlightening opinion to the professionals concerned. What is interesting is that through the comprehensive analysis of the internal and external aspects of the home decoration industry, this paper boldly makes a prediction that the family decoration industry, which is in a period of rapid growth, will disappear in the future and merge with other related enterprises into a "pan-home industry"; this will bring the final and substantial impact to tens of thousands of home decoration companies. Of course, the accuracy of this prediction remains to be verified.
【学位授予单位】：清华大学
【学位级别】：硕士
【学位授予年份】：2004
【分类号】：F279.26
【引证文献】
相关硕士学位论文 前1条
1 郭宏宣;哈尔滨市利民建材商城的发展战略研究[D];哈尔滨工程大学;2007年
，本文编号：2512624
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