东北地区拉丁舞培训机构经营现状与对策研究

发布时间：2018-03-30 02:33

本文选题：体育舞蹈　切入点：全民健身　出处：《哈尔滨体育学院》2017年硕士论文

【摘要】：国家提倡全民健身20年来,全民的健身意识逐渐普及,健身热带动了越来越多的人,健身形式以及内容趋向多元化发展。体育舞蹈作为一项集健身、艺术为一体的新兴体育项目,传入东北地区,深受到了东北地区人民的喜爱,形成一股热潮。随着国家相关政策的颁布和政府的号召各种大大小小的拉丁舞培训班数量与日俱增,为掌握东北地区拉丁舞培训机构的发展状况,经营水平以及规范东北地区拉丁舞培训市场提供理论指导与建议,有利于东北地区拉丁舞培训机构发展。本文通过文献资料法、问卷调查法、访谈法和逻辑分析法对东北地区拉丁舞各培训机构的经营现状进行调查,对其经营方式、策略,管理手段以及盈利状况这几个方面进行深入分析,得出如下结论:(1)东北地区拉丁舞培训机构学员男女比例失衡。(2)东北地区拉丁舞培训机构区域主要分布在居民生活区和商业区附近的写字楼、地下室等。以小规模经营为主,经营项目较单一,训练场地设施有待完善。(3)东北地区拉丁舞培训机构拉丁舞教练具有年轻化特点。(4)东北地区拉丁舞培训机构缺乏市场的统一管理,培训机构内部管理较松散,经营者缺乏专业知识和经验。(5)通过对东北地区拉丁舞培训机构对机构规模、师资水平及学员满意度的调查综合对比发现,东北地区辽宁省拉丁舞培训机构的综合实力最强。:并对东北地区拉丁舞培训机构经营现状存在的问题提出了合理的建议:1、训练场地的面积设施要进行合理规划、利用。2、经营现代化手段,建立和规范管理体制。3、定期安排教师外出参加培训,不断提高教师的专业技术水平,教师应根据每个班级的不同情况制定科学合理的,系统的教学计划。4、加强与学员之间的沟通交流,增加建议箱,对收到的建议进行总结并调整。5、注重品质,品牌,合作经营机制。
[Abstract]:Over the past 20 years, the national fitness awareness has become more and more popular. The fitness fever has led to more and more people, and the forms and contents of the fitness have diversified development. Sports dance as a collection of fitness, The new sports events, which are integrated with art, have been introduced to the Northeast region, and have been deeply loved by the people of the Northeast region. With the promulgation of relevant national policies and the call of the government for Latin dance training courses, the number of Latin dance training courses, large and small, is increasing day by day, in order to grasp the development situation of Latin dance training institutions in the Northeast. The management level and the regulation of Latin dance training market in Northeast China are beneficial to the development of Latin dance training institutions in Northeast China. The interview method and logic analysis method investigate the present situation of Latin dance training institutions in Northeast China, and analyze the management mode, strategy, management means and profit status of Latin dance training institutions in Northeast China. The conclusions are as follows: 1) the ratio of male to female students in Latin dance training institutes in Northeast China is out of balance. 2) Latin dance training institutes in Northeast China are mainly located in office buildings and basements near residential and commercial areas. The Latin dance coach of the Latin dance training institution in Northeast China has the characteristics of younger age. 4) the Latin dance training institution in the northeast lacks the unified management of the market, and the internal management of the training institution is relatively loose. The managers lack of professional knowledge and experience. (5) through the investigation of the scale of the Latin dance training institutions in the Northeast region, the level of teachers and the satisfaction of the trainees, it is found that, The comprehensive strength of the Latin dance training institutions in northeast Liaoning Province is the strongest. The paper also puts forward some reasonable suggestions on the problems existing in the present situation of Latin dance training institutions in Northeast China, and suggests that the area and facilities of the training sites should be rationally planned. Make use of. 2, manage modern means, establish and standardize management system. 3, arrange teachers to go out for training regularly, improve teachers' professional skill level constantly, teachers should make scientific and reasonable according to the different situation of each class, Systematic teaching plan. 4, strengthen the communication and communication with the students, increase the suggestion box, summarize and adjust the suggestions received, pay attention to the quality, brand and cooperative management mechanism.
【学位授予单位】：哈尔滨体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J722.8-4

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