数字化时代图形传播趋势论
发布时间：2018-09-04 13:28
【摘要】：自从尼葛洛庞蒂1994年提出“数字化生存”概念,一场“数字化革命”席卷全球。在日新月异的现代传播科技的作用下,以视觉为中心的图形符号传播系统正逐渐替代传统的语言符号传播系统。视觉文化传播时代的来临,不但标志着一种文化的转变和形成,标志着对人类既有审美经验的突破及审美视阈的拓展与人际关系的重新构建,也标志着一种新的传播理念的拓展和形成,更意味着人类思维范式的一种转换。经过近年来的迅猛发展,图形传播已成为一门融科学技术、经济、文化、艺术等于一体的新兴的交叉学科和经济全球化背景下一项巨大的创意产业。图形传播正以创意性的活动不断推动着人类文明与社会经济的发展。 在这种背景下,提出对数字化时代图形传播发展趋势的研究有非常重要的理论意义和实践意义。一方面,旧的传播理论需要适应传播科技的发展和传播形态的变化,旧的设计理论也需要适应时代发展的变化;另一方面,新的传播实践和设计实践也需要其理论的创新和发展。这对传播学研究提出了新的课题,也对设计理论和实践提出了新的课题。 数字化时代图形传播趋势论的研究包括两个部分:一是对数字化时代图形传播现状和图形发展的历史进行了研究;二是对未来图形传播的模式、有效传播的途径以及发展趋势进行预测和描绘。 研究数字化时代图形传播趋势的目的是了解国际最新动态,更新传播观念和思维方式,加强创新能力;了解本学科的前沿技术和探索性的设计与发展动向,拓宽国际视野;通过探讨和预测数字化时代图形传播的有效途径和新的发展趋势,更有效、更有意义地开展图形传播,以改善人类社会的交往和沟通,促进人类文明的发展。 本文以系统论为指导方针,采用跨学科的协同研究方法,理论与实践相结合的技术路线,以传播理论为基础,运用设计学的理论和方法的优势,寻找切入点,以数字化时代图形传播的特点、作用、受众等为主要研究对象,探讨和预测数字化时代图形的有效传播模式、途径和发展趋势。 本文的创新点和研究成果:提出对数字化时代图形传播发展趋势的研究。1.构建数字化时代图形传播模式 2.研究受众 服务受众 3.强调数字化时代图形传播的有效互动 4.传播未来:突破心智—图形传播的文化策略 设计的不断进步为设计者提出了新的课题。作为图形创作的主体——图形设计师非常有必要重新定位,培养自己系统论思维方式,运用系统论的观点指导创新;以信息技术为平台,创造性地设计出高水平的符合时代的视觉信息,使艺术与人们的生活和社会需要相结合,在信息高速公路上找到信息传播的新使命。
[Abstract]:Since Negroponte put forward the concept of "digital existence" in 1994, a "digital revolution" has swept the world. With the rapid development of modern communication technology, the visual-centered graphic symbol communication system is gradually replacing the traditional language symbol communication system. The coming of the age of visual culture communication not only marks the transformation and formation of a kind of culture, but also marks the breakthrough of human's existing aesthetic experience, the expansion of aesthetic horizon and the re-construction of interpersonal relationship. It also marks the expansion and formation of a new concept of communication, and also means a transformation of the paradigm of human thinking. With the rapid development of recent years, graphic communication has become a huge creative industry under the background of science and technology, economy, culture and art. Graphic communication is promoting the development of human civilization and social economy with creative activities. Under this background, it is of great theoretical and practical significance to study the developing trend of graphic communication in the digital age. On the one hand, the old communication theory needs to adapt to the development of communication technology and the change of communication form, and the old design theory also needs to adapt to the changes of the times; on the other hand, New communication practice and design practice also need the innovation and development of its theory. This brings forward a new subject for communication research, and also a new subject for design theory and practice. The research on the trend of graphic communication in the digital age includes two parts: one is to study the present situation and the history of graph development in the digital age, the other is to study the pattern of graphic communication in the future. The effective transmission way and the development trend carries on the forecast and the description. The purpose of studying the trend of graphic communication in the digital age is to understand the latest international trends, to renew the concept and mode of communication, to strengthen the ability of innovation, to understand the cutting-edge technology and the exploratory design and development trend of the subject, and to broaden the international perspective. In order to improve the communication and communication of human society and promote the development of human civilization, it is more effective and meaningful to carry out graphic communication through discussing and predicting the effective ways and new development trends of graphic communication in the digital age. This paper takes the system theory as the guideline, adopts the interdisciplinary collaborative research method, the technical route which combines the theory with the practice, takes the communication theory as the foundation, uses the design science theory and the method superiority, looks for the breakthrough point. Taking the characteristics, functions and audiences of graphic communication in the digital age as the main research object, this paper discusses and predicts the effective communication mode, approach and development trend of graphics in the digital age. Innovative points and research results of this paper: put forward the research on the development trend of graphic communication in the digital age. Construction of the digital age graphics communication mode 2. Research audience service audience 3. Emphasis on the digital age of graphics dissemination of effective interaction 4. Communication Future: the continuous progress of cultural strategy design of mental-graphic communication puts forward a new topic for designers. As the main body of graphic creation, graphic designers need to reposition themselves, cultivate their own thinking mode of system theory, use the viewpoint of system theory to guide innovation, take information technology as the platform, Creative design of high level of visual information in line with the times, so that art and people's life and social needs to combine, in the information superhighway to find a new mission of information dissemination.
【学位授予单位】：武汉理工大学
【学位级别】：硕士
【学位授予年份】：2006
【分类号】：J06
[Abstract]:Since Negroponte put forward the concept of "digital existence" in 1994, a "digital revolution" has swept the world. With the rapid development of modern communication technology, the visual-centered graphic symbol communication system is gradually replacing the traditional language symbol communication system. The coming of the age of visual culture communication not only marks the transformation and formation of a kind of culture, but also marks the breakthrough of human's existing aesthetic experience, the expansion of aesthetic horizon and the re-construction of interpersonal relationship. It also marks the expansion and formation of a new concept of communication, and also means a transformation of the paradigm of human thinking. With the rapid development of recent years, graphic communication has become a huge creative industry under the background of science and technology, economy, culture and art. Graphic communication is promoting the development of human civilization and social economy with creative activities. Under this background, it is of great theoretical and practical significance to study the developing trend of graphic communication in the digital age. On the one hand, the old communication theory needs to adapt to the development of communication technology and the change of communication form, and the old design theory also needs to adapt to the changes of the times; on the other hand, New communication practice and design practice also need the innovation and development of its theory. This brings forward a new subject for communication research, and also a new subject for design theory and practice. The research on the trend of graphic communication in the digital age includes two parts: one is to study the present situation and the history of graph development in the digital age, the other is to study the pattern of graphic communication in the future. The effective transmission way and the development trend carries on the forecast and the description. The purpose of studying the trend of graphic communication in the digital age is to understand the latest international trends, to renew the concept and mode of communication, to strengthen the ability of innovation, to understand the cutting-edge technology and the exploratory design and development trend of the subject, and to broaden the international perspective. In order to improve the communication and communication of human society and promote the development of human civilization, it is more effective and meaningful to carry out graphic communication through discussing and predicting the effective ways and new development trends of graphic communication in the digital age. This paper takes the system theory as the guideline, adopts the interdisciplinary collaborative research method, the technical route which combines the theory with the practice, takes the communication theory as the foundation, uses the design science theory and the method superiority, looks for the breakthrough point. Taking the characteristics, functions and audiences of graphic communication in the digital age as the main research object, this paper discusses and predicts the effective communication mode, approach and development trend of graphics in the digital age. Innovative points and research results of this paper: put forward the research on the development trend of graphic communication in the digital age. Construction of the digital age graphics communication mode 2. Research audience service audience 3. Emphasis on the digital age of graphics dissemination of effective interaction 4. Communication Future: the continuous progress of cultural strategy design of mental-graphic communication puts forward a new topic for designers. As the main body of graphic creation, graphic designers need to reposition themselves, cultivate their own thinking mode of system theory, use the viewpoint of system theory to guide innovation, take information technology as the platform, Creative design of high level of visual information in line with the times, so that art and people's life and social needs to combine, in the information superhighway to find a new mission of information dissemination.
【学位授予单位】：武汉理工大学
【学位级别】：硕士
【学位授予年份】：2006
【分类号】：J06
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