冷战背景下美国抽象表现主义的对外传播

发布时间：2018-11-04 17:43

【摘要】： 产生于20世纪上半叶的美国抽象表现主义，在冷战的背景下迅速成为一个世界性的艺术流派。这不仅是由于其艺术的本体价值，更是诸多因素相互作用的结果。本文则从历史学与社会学的视角，以传播学的方式，，对美国抽象表现主义的对外传播进行梳理和解析。对于美国抽象表现主义纵深和横向的传播，本文主要分两部分阐述：一是抽象表现主义国际传播的背景，包括冷战时期的历史因素和美国本土传播的基础。二是具体的传播方法，为把美国抽象表现主义推广到欧洲世界，美国政府与民间力量相结合，通过成立致力于文化冷战的机构，提供强大的经济支持，举办一系列展览等方式，共同推进美国抽象表现主义的传播工作。文中还运用对比的手法，将美国与文化冷战的对手前苏联在传播方式上进行了一系列比较。重点介绍了美国项目协作、多步流转与整合行销的传播方式，以及分众、民间化、国家与私人相互结合的推广手段。通过剖析我们不难发现，正是在其政府的大力倡导和多种方式的配合下，美国抽象表现主义得到了巨大发展并成为一个世界性的艺术流派，通过建构一个多栖推广样式和一套成熟传播体系，最终占据了艺术史的重要地位。国际艺术中心从欧洲巴黎转移到了美国纽约，成为世界艺术发展史上一个重要转折点。本文中所探讨的这些问题，对于今天经济快速持续发展、文化需求和“软权力”日益增长的中国，都具有十分重要的借鉴意义。同时，作为一篇艺术管理专业的研究文章，本文还借助了“文化外交”、“公共关系传播”及“整合行销传播”的一些研究分析方法，这正是作者在艺术管理学习及实践中的有益尝试。
[Abstract]:American abstract expressionism, born in the first half of the 20th century, quickly became a world school of art under the background of the cold war. This is not only due to the Noumenon value of its art, but also the result of the interaction of many factors. This paper, from the perspective of history and sociology, combs and analyzes the external communication of American abstract expressionism in the way of communication. As to the spread of American abstract expressionism in depth and horizontally, this paper mainly consists of two parts: first, the background of international communication of abstract expressionism, including the historical factors of the Cold War period and the basis of American native communication. Second, specific dissemination methods. In order to extend American abstract expressionism to the European world, the United States government combined with non-governmental forces through the establishment of institutions dedicated to the cold war of culture, providing strong economic support, and holding a series of exhibitions, etc. Jointly promote the dissemination of American abstract expressionism. A series of comparisons are made between the United States and its cultural Cold War rival, the Soviet Union. Emphasis is placed on American project collaboration, multi-step circulation and integrated marketing, as well as focus, popularisation, and the combination of the state and the private sector. Through the analysis, it is not difficult to find that it is under the strong advocacy of his government and the cooperation of various ways that the American abstract expressionism has been greatly developed and become a world art school. By constructing a multi-perched spreading style and a mature communication system, it occupies an important position in the history of art. The international art center was transferred from Paris to New York, which became an important turning point in the history of world art development. These problems discussed in this paper are of great significance for the rapid and sustainable economic development, cultural needs and the growing "soft power" of China. At the same time, as an art management research article, this paper also uses some research and analysis methods of "Cultural diplomacy", "Public Relations Communication" and "Integrated Marketing Communication". This is the author's beneficial attempt in the study and practice of art management.
【学位授予单位】：中央美术学院
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：J171.2

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