基于Hedonic模型的中国绘画艺术品定价研究

发布时间：2019-06-09 11:39

【摘要】：本文从经济学的角度,以研究我国绘画艺术品的定价为目标,通过研究国内外绘画艺术品的定价方法,提出采用Hedonic模型研究我国绘画艺术品的定价；从理论上分析我国绘画艺术品自身的特征,得出我国绘画艺术品的特征变量；采用Hedonic模型对我国绘画艺术品的定价进行实证分析；基于消费者购买绘画艺术品的偏好,研究随着时间的变化,各个特征变量的特征价格变化情况。文章从绘画艺术品自身的特征属性出发,在已有的对绘画艺术品特征分类的基础上,加入了创作年代和作品签名两个新的特征属性,并将绘画艺术品的特征属性归纳为：作品的画家属性、作品的物理属性和作品的销售属性三大类。画家属性包括画家的名字、画家的生死状态；物理属性包括作品的尺寸、创作年代、是否签名、作品的材料；销售属性包括拍卖公司和拍卖季节。通过在“雅昌艺术网”上收集国画和油画艺术品相应的特征变量资料,并对其进行处理,剔除价格通货膨胀因素,将定性的变量进行定量化。在实证分析过程中,构建了我国绘画艺术品不同形式的Hedonic参数模型,通过对比分析,结果表明：Hedonic的双对数模型是对我国国画和油画艺术品定价的最优参数模型；无论是国画还是油画,画家的名声、画家的生存状态和作品的尺寸对绘画艺术品定价都起着决定性的作用,而其它特征属性对绘画艺术品的定价发挥的作用很小；此外,随着时间的变化,消费者对绘画艺术品特征属性的偏好会发生改变,对一些画家和作品的创作年代的偏好会逐渐增强,对作品材料、拍卖季节和拍卖公司的偏好逐渐减弱,对作品尺寸的偏好不变,与此相对应的特征价格也会发生不同的改变。
[Abstract]:From the point of view of economics, this paper aims at studying the pricing of Chinese painting works of art, and through the study of the pricing methods of domestic and foreign painting works of art, puts forward the use of Hedonic model to study the pricing of Chinese painting works of art. The characteristics of Chinese painting works of art are analyzed theoretically, and the characteristic variables of Chinese painting works of art are obtained, and the pricing of Chinese painting works of art is empirically analyzed by using Hedonic model. Based on the preference of consumers to buy painting works of art, the change of characteristic price of each feature variable is studied with the change of time. Starting from the characteristic attributes of painting art itself and on the basis of the existing classification of painting art features, this paper adds two new feature attributes, creation age and work signature. The characteristic attributes of painting works of art are summarized as follows: the painter attribute of the work, the physical attribute of the work and the sales attribute of the work. The attributes of the painter include the name of the painter, the state of life and death of the painter; the physical attributes include the size of the work, the age of creation, whether the signature is signed, and the material of the work; and the sales attributes include auction houses and auction seasons. By collecting and processing the corresponding characteristic variables of traditional Chinese painting and oil painting works of art on Yachang Art Network, the qualitative variables are quantified by eliminating the factors of price inflation. In the process of empirical analysis, the Hedonic parameter models of different forms of Chinese painting works are constructed. through comparative analysis, the results show that the double logarithmic model of Hedonic is the optimal parameter model for the pricing of Chinese traditional painting and oil painting works of art. Whether it is traditional Chinese painting or oil painting, the reputation of painters, the living state of painters and the size of their works all play a decisive role in the pricing of painting works of art, while other characteristic attributes play a very small role in the pricing of painting works of art. In addition, with the change of time, consumers' preference for the characteristic attributes of painting works will change, and their preference for the creation age of some painters and works will gradually increase, and for the materials of the works, The preference of auction season and auction company is gradually weakened, and the preference for the size of the work remains unchanged, and the corresponding characteristic price will also change differently.
【学位授予单位】：北方工业大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F224;J124

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