从认知社会语言学视角考察征婚广告的性别用语差异

发布时间：2018-01-03 14:05

  本文关键词：从认知社会语言学视角考察征婚广告的性别用语差异　出处：《江西师范大学》2015年硕士论文　论文类型：学位论文

  更多相关文章： 认知社会语言学 征婚广告 性别用语差异 语言定势 社会定势

【摘要】：认知社会语言学是由认知语言学与社会语言学结合所形成的新边缘学科,它运用认知语言学的理论研究语言的社会性。近年来,国内外学者对这一学科进行了一系列研究,取得了一定的学术成就。征婚广告是适婚男女为了寻找人生伴侣而进行自我推销和自我宣传所采取的一种广告方式,是现代生活中不可或缺的一部分。现如今关于征婚广告的研究也数不胜数,但主要集中在心理学,功能语言学,跨文化交际等领域。本文试图运用社会语言学家Kristiansen提出的“语言定势与社会定势之间存在转喻关联”的理论,从认知社会语言学的角度来研究征婚广告,考察其中的性别用语差异,并探索其社会历史文化根源。本文所涉及的主要问题有:从认知社会语言学角度出发,征婚广告中所体现的性别用语的差异有哪些?征婚广告中体现的性别用语差异的社会历史根源是什么?征婚广告对于社会生活的重要性是如何体现的?本研究从“中国征婚网”和“徐州征婚网”中选取了80篇男性征婚广告和80篇女性征婚广告进行定量分析和定性分析。本研究的实际分析与探索包含四个步骤:第一,对80篇男性征婚广告和80篇女性征婚广告进行统计,并列表呈现数据;第二,对表中数据进行描述与概括;第三,对比表中数据,阐述其中的性别用语差异;第四,本研究将依据实际分析的结果探讨征婚广告作为一种体裁的社会重要性,根据性别用语差异转喻关联相关的征婚群体定势及社会定势,征婚广告中性别用语差异的社会历史文化根源,以及社会建构论的科学性。经过研究,本文得出的结论是:征婚广告的语言通过转喻关联揭示了社会性别差异,是一种具有交际功能的体裁。这些性别差异是我们的社会定势,究其根源是由于男女社会劳动分工,社会角色,社会地位的不同,社会变迁以及自古以来儒家文化的影响而形成的。这同时表明了语言与社会是在互相构建的过程中前进的,也就是社会建构论的观点之一。
[Abstract]:Cognitive sociolinguistics is a new frontier subject formed by the combination of cognitive linguistics and sociolinguistics. It uses the theory of cognitive linguistics to study the sociality of language. Scholars at home and abroad have carried out a series of research on this subject, and have made certain academic achievements. Marriage advertisement is a kind of advertising method adopted by married men and women in order to find a life partner for self-promotion and self-promotion. It is an indispensable part of modern life. Nowadays, there are too many studies on advertising for marriage, but mainly focus on psychology, functional linguistics. In the field of cross-cultural communication, this paper attempts to apply the theory of metonymy between linguistic stereotype and social stereotype put forward by sociolinguist Kristiansen. From the perspective of cognitive sociolinguistics, this paper studies the advertising for marriage, examines the gender differences and explores its social, historical and cultural roots. The main problems involved in this paper are as follows: from the perspective of cognitive sociolinguistics. What are the gender differences in the advertising for marriage? What are the social and historical roots of the gender differences in marriage advertisements? How is the importance of marriage advertisement reflected in social life? This study is based on "China Marriage Network" and "Xuzhou Marriage Network". In this study, 80 male and 80 female advertising were selected for quantitative analysis and qualitative analysis. The actual analysis and exploration of this study consists of four steps: first. The data of 80 male and 80 female ads were analyzed. Secondly, it describes and generalizes the data in the table. Third, compare the data in the table and explain the gender differences; In 4th, this study will discuss the social importance of marriage advertisement as a kind of genre based on the results of practical analysis. According to the gender differences metonymy association related to the marriage group stereotype and social stereotype. The social historical and cultural roots of gender differences in marriage advertisements and the scientific nature of social constructivism. The conclusion of this paper is that the language of marriage advertisements reveals the gender differences through metonymy. It is a kind of genre with communicative function. These gender differences are our social stereotype. The root of these differences is due to the differences in social division of labor, social roles and social status between men and women. Social changes and the influence of Confucian culture since ancient times, which shows that language and society are in the process of mutual construction, which is one of the views of social constructivism.
【学位授予单位】：江西师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：H0-05
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本文编号：1374195