符号学与标志译写——一种问题研究视角

发布时间：2018-01-04 19:22

本文关键词：符号学与标志译写——一种问题研究视角　出处：《外语研究》2014年05期 　论文类型：期刊论文

【摘要】：2010年以来,双语标志译写规范问题,从体现国家"软实力"的认识高度,重新获得了政府部门、社会团体、专家学者的重视。与此同时,符号学研究的应用性问题,也引起了学界的关注。为此,我们通过标志译写8年来的实践经验,结合广义的符号学应用研究,从协同互惠的角度,阐述两者之间的关联点,加强标志译写的理论建设,拓展符号学研究的实用价值。我们具体的作法是,从"多模态解读""一对多关系""多对一选择""非对称变通""貌相似差异""有歧义困惑""一致性要求""文化性体现"八个方面,采用图文穿插的话语模式,分析中国语境中标志译写的问题,阐述符号学理论的指导意义。不论是符号学,还是标志文本,都是在与人交互的社会语境中研究意义关系的,因此都有必要以人为本,注重读者体验。
[Abstract]:Since 2010, the standard of bilingual sign translation and writing has gained the attention of government departments, social organizations, experts and scholars from the perspective of reflecting the "soft power" of the country. The application of semiotics research has also attracted the attention of the academic community. Therefore, through the practical experience of eight years of symbol translation and combining with the applied research of semiotics in a broad sense, from the perspective of synergy and reciprocity. This paper expounds the relationship between the two, strengthens the theoretical construction of symbol translation and writing, and expands the practical value of semiotics research. From "multimodal interpretation" "one-to-many relationship" "many-to-one choice", "asymmetric flexibility", "similarity difference", "ambiguous confusion", "consistency requirement", "cultural embodiment" eight aspects. In this paper, the author analyzes the problem of sign translation and writing in Chinese context, and expounds the guiding significance of semiotics theory, no matter whether it is semiotics or symbolic text. Therefore, it is necessary to put people first and pay attention to the reader's experience.
【作者单位】：清华大学外文系;中国政法大学外语学院;
【基金】：国家语委“窗口服务业外语应用规范研制”项目教育部“中国语言生活走向世界翻译工程”项目的经费支持 “清华大学人文社科振兴基金研究项目”的科研资助
【分类号】：H059
【正文快照】： 1.引言新世纪以来,随着世界贸易一体化进程的加快,中国创造概念的提出,国内外语生活环境建设的问题,引起了国家和社会的普遍关注。2010年,在全国政协十一届三次会议上,以陕西省副省长朱静芝为代表的14名委员,联名提交了“关于制定公共服务领域外文译写标准的提案”(第003909号

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