企业市场调查报告写作研究

发布时间：2018-02-21 10:42

本文关键词： 企业市场调查调查报告写作　出处：《长春理工大学》2013年硕士论文　论文类型：学位论文

【摘要】：企业市场调查报告作为当代市场型经济活动一种经济应用文体,是企业针对管理方面较为科学的管理手段和重要依据。在企业文书写作实践活动中,有些作者常常抓不住具体企业文书的写作要点,使企业文书起不到应有的效用。写作是一门操作的技术,市场调查报告写作更是一门具有直接应用价值的文体,光靠讲师讲授的知识和理论,是形不成写作者的写作能力的。本课题力求通过运用写作学的理论,从整体研究企业市场调查报告的写作,使人们深入了解市场调查报告的写作内容、形式、方法等问题,并为其做出合理的归纳总结,形成一套较为系统的市场调查报告写作的理论体系,进而帮助更多研究学者在市场调查报告写作中获取更大的发展空间,同时也为市场调查报告的作者提供一份较为科学的写作理论知识,为市场调查报告写作者进行写作提供方便之门。如何创造性的开展企业市场调查报告,使其更具针对性,更强的可读性,值得我们思考,对市场调查报告的创新给予了写作者新的挑战,开展更多形式的市场调查报告写作。
[Abstract]:As a kind of economic application style of contemporary market-oriented economic activity, the enterprise market investigation report is the scientific management means and important basis of enterprise management. Some authors often fail to grasp the main points of the writing of specific enterprise documents, which makes the enterprise documents not to be effective. Writing is an operational technique, and the writing of market investigation reports is even more a style of writing with direct application value. Relying solely on the knowledge and theory taught by the lecturer is not the writing ability of the writer. Through the application of the theory of writing, this paper tries to study the writing of the enterprise market survey report from the whole, so that people can understand the writing content, form and method of the market investigation report deeply, and make a reasonable summary for it. To form a more systematic theoretical system of market research report writing, and then to help more research scholars obtain greater development space in market research report writing. At the same time, it also provides a more scientific knowledge of writing theory for the authors of market research reports, and provides a convenient way for the writers of market research reports to write. How to creatively carry out the enterprise market research report, make it more pertinence, stronger readability, is worth our consideration, to the market research report innovation has given the writer the new challenge, carries out more forms of market research report writing.
【学位授予单位】：长春理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：H152.3

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