网上中英文招聘广告信息流动模式对比研究
发布时间:2018-05-02 22:30
本文选题:主位 + 述位 ; 参考:《天津理工大学》2013年硕士论文
【摘要】:信息是由语言传递出来的,是语言学研究的内容之一。语言的描述造就了信息在语篇中的发展流动,所以信息流动在语篇中是广泛存在的。Halliday和Chafe等研究者将信息流动看作是已知信息向新信息的发展,从主位述位的层面分析了信息的发展变化,这为语篇分析提供了重要的分析手段。 如今,由于网络技术的持续发展,以及中国加入世贸组织,我们的世界变得越来越小,中国与其他国家的交流也越来越频繁。网上招聘广告作为一种特殊的语篇形式,在人们的生活中起到了重要的作用,成为信息传递的一条重要纽带。对于招聘广告的研究,大多数是从人际功能角度分析,很少有从信息流动的角度来分析招聘广告是怎样传递信息的。因此,本文运用系统功能语言学理论,就信息流动模式对网上中英文招聘广告进行了对比研究,并构建了信息流动模式。 本文运用了定性定量的分析方法,通过对比语篇,分析信息流动模式的特征及异同点,表明信息流动模式分析方式适用于招聘广告语篇的分析。研究表明:网上中英文招聘广告大多都是简单主位,主位及信息多为无标记性,而已知信息也多位于主位。同时,网上中英文招聘广告也确实存在着差异。相较英文招聘广告,中文招聘广告中多重主位的人际与经验成分多于语篇与经验成分,小句主位较少,标记性主位较多,,标记性信息较少。而英文招聘广告中,位于主位位置的新信息比中文招聘广告多,标记性主位主要是为了连接上下文。在信息流动模式方面,中英文招聘广告大多是连续从相同的已知信息传递到不同的新信息,也有少部分是连续从相同的已知信息回传递到不同的新信息。这对应聘者准确了解招聘广告的内容及意义起到了积极作用。与此同时,也对分析其他文体的文本提供了借鉴。
[Abstract]:Information is transmitted by language and is one of the contents of linguistic research. The description of language creates the development flow of information in the text. So the information flow in the text is a widely existing.Halliday and Chafe, and the information flow is regarded as the development of the known information to the new information, and the letter is analyzed from the level of the theme rheme. The development and change of interest provide an important analytical tool for discourse analysis.
Nowadays, because of the continuous development of network technology and China's entry into the WTO, our world has become smaller and smaller, and the communication between China and other countries is becoming more and more frequent. As a special form of discourse, online recruitment advertising plays an important role in people's life and is an important link in information transmission. Most of the research on recruitment advertisements is analyzed from the perspective of interpersonal function, and few from the point of view of the flow of information to analyze how the advertisement is transferred. Therefore, this paper makes a comparative study on the English and Chinese recruitment advertisements on the Internet using the system functional linguistics theory and constructs the information flow pattern.
This paper uses qualitative and quantitative analysis methods to analyze the characteristics and similarities and differences of information flow patterns by comparing the text. It shows that the mode of information flow pattern analysis applies to the analysis of the advertisement discourse. It is also located in the main position. At the same time, there are differences in Chinese and English recruitment advertisements on the Internet. Compared with English recruitment advertisements, the interpersonal and experiential components of multiple themes in Chinese recruitment advertisements are more than those of discourse and experience. In the information flow pattern, most of the Chinese and English recruitment advertisements are transferred from the same known information to different new information, and a few are transferred from the same known information to different new information continuously. It has played a positive role in explaining the content and meaning of recruitment advertisements, and it also provides reference for the analysis of other styles.
【学位授予单位】:天津理工大学
【学位级别】:硕士
【学位授予年份】:2013
【分类号】:H15;H315
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