中美商业银行企业使命陈述的体裁对比分析

发布时间：2018-05-14 10:40

本文选题：企业使命陈述 + 体裁分析　；参考：《广东外语外贸大学》2013年硕士论文

【摘要】：体裁分析作为语篇分析中的新兴领域，近年来一直是应用语言学研究领域的热门话题。体裁分析主要研究语篇的交际目的和语言使用策略，它超越了对语篇语言表面特征的简单描述，力求从深层解释语篇的理据，揭示语篇结构的规范性。本论文从体裁分析的角度来分析中美商业银行企业使命陈述。尽管对企业使命陈述的研究和分析被越来越多的学者关注，但是基于体裁方面的研究却很少涉及到。因此，本研究具有重要的学术研究价值。作者从中美商业银行官方网站上下载了各30篇使命陈述并进行了描述性和阐释性的研究。首先对中美商业银行企业使命陈述的形式、内容以及交际目的进行了分析，在对60篇语料进行了语步分析之后，构划出中美商业银行企业使命陈述的体裁结构，发现中美商业银行企业使命中相似以及不同的语步。例如，中美商业银行企业使命陈述中都包含公司使命、公司愿景、公司哲学、关心利益相关者这几个语步。此外，美国商业银行的企业使命陈述还包含公司简介这一语步，而中国的商业银行企业使命陈述更多地强调对员工行为规范的准则。这些不同的语步反映了中美两国不同的文化背景。根据Hofstede的文化度理论，作者对语篇结构背后的社会文化因素进行了尝试性的阐释。最后，作者对中国企业在职人员如何成功起草企业使命陈述以及如何在特殊英语教学课堂上组织学生进行企业使命陈述写作给出了几点建议，如简要介绍企业以及更注重对员工权力的保障、更关心员工等。
[Abstract]:Genre analysis, as a new field in discourse analysis, has been a hot topic in the field of applied linguistics in recent years. Genre analysis mainly studies the communicative purposes and language use strategies of discourse. It goes beyond the simple description of the surface features of discourse and tries to explain the motivation of the text in depth and to reveal the standardization of the discourse structure. This paper analyzes the mission statement of Chinese and American commercial banks from the perspective of genre analysis. Although more and more scholars pay attention to the research and analysis of enterprise mission statement, genre-based research is seldom involved. Therefore, this research has important academic research value. The author downloaded 30 mission statements from the official website of Sino-American Commercial Bank and conducted descriptive and illustrative studies. First of all, the paper analyzes the form, content and communicative purpose of the enterprise mission statement of Chinese and American commercial banks. After analyzing 60 articles of corpus, it constructs the genre structure of the enterprise mission statement of Chinese and American commercial banks. We find similar and different language steps in the corporate mission of Chinese and American commercial banks. For example, the corporate mission statement of Chinese and American commercial banks includes corporate mission, corporate vision, corporate philosophy, and stakeholder concerns. In addition, the corporate mission statement of American commercial banks also includes the phrase "company profile", while the corporate mission statement of China's commercial banks places more emphasis on the norms of employee conduct. These different language steps reflect the different cultural backgrounds of China and the United States. According to Hofstede's cultural theory, the author tries to explain the sociocultural factors behind the discourse structure. Finally, the author gives some suggestions on how to successfully draft the enterprise mission statement and how to organize the students to write the enterprise mission statement in the special English teaching class. Such as a brief introduction to the enterprise and pay more attention to the protection of employee rights, more concern for employees and so on.
【学位授予单位】：广东外语外贸大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：H315;H15

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