创意车贴的语言学研究

发布时间：2018-05-16 13:04

本文选题：创意车贴 + 语言文字应用　；参考：《辽宁师范大学》2013年硕士论文

【摘要】：近年来，标语成为学界的研究热点，相关研究涉及社会语言学、语用学、民族文化学等领域，但关于新兴的创意车贴标语的研究才刚刚起步。文章采用三个平面、社会语言学等理论和方法，全面分析了创意车贴的语言文字符号特点、产生原因及影响其使用的社会因素，，并针对不同问题提出了相应的规范对策。论文语料的收集时间主要集中在2010年12月——2012年4月，我们主要通过实地考察、问卷调查并辅以网络搜索、访谈的方式获取语料，共收集车贴语料实例1150余条。语料真实可信且来源广泛，有助于我们对创意车贴标语这一新兴的语言现象进行深入细致地研究。论文总体上包括七个部分：第一章，引言。主要阐述了创意车贴的起源和界定、研究综述及研究方法、理论基础、研究对象及语料来源、研究目的及研究意义。第二章，创意车贴的语法分析。这一章归纳了创意车贴的语法分类和语法特点。通过对创意车贴标语句子的语气分类和结构分类的分析发现，创意车贴标语较多使用祈使句、陈述句，使用复句多于单句，且复句常省略关联词语，其中一些创意车贴在结构上具有共性特征。第三章，创意车贴的语用分析。这一章研究了创意车贴的广义修辞，分析了语用预设和语用特点。创意车贴使用的修辞格出现频率最高的是比喻、夸张、排比；创意车贴研究中的语用预设具有单向性，共知性和隐蔽性的特征；创意车贴还有言简意丰、幽默诙谐、独特时尚、极度夸张等语用特点。第四章，创意车贴的语义分析。这一章研究了创意车贴的语义功能、语义特点和语义蕴涵。创意车贴有提醒警示、幽默搞笑等功能，不同社会群体使用提醒类车贴的数量最多，在某种程度上反映了人们的求安心理和娱乐心理。第五章，创意车贴产生的原因及影响因素。这一章在分析创意车贴产生的几种原因基础上，我们运用SPSS17.0对调查问卷进行数据处理，统计结果显示，影响创意车贴语言文字使用的主要因素依次是年龄职业受教育程度性别。第六章，创意车贴的语言文字问题和规范。这一章描述了创意车贴的语言文字符号分类、存在的问题以及解决问题的对策。研究中我们发现创意车贴存在语言文字不文明、不规范等问题，建议根据不同人群的特征依照语言文字法予以规范，以利于提升城市文明形象，构建和谐社会语言生活。第七章，结语。总结了创意车贴在语法、语用、语义等方面的特点，使用现状，以及本研究的创新和不足之处。论文以三个平面理论分析为主体，结合社会语言学研究，采用实证研究的方法，对收集到的大量语料进行统计分析，探究其产生原因、发展变化及影响因素，对存在的问题，提出了必要的建议和规范策略，以利于规范城市语言生活，提升城市文明形象服务。本项研究不仅可以丰富创意车贴的研究视角，而且可以丰富社会语言学和城市语言学的研究内容，有利于构建城市和谐的语言环境。
[Abstract]:In recent years, slogans have become the research hotspots in the academic circles, related research involves sociolinguistics, pragmatics, ethnic culture and other fields. However, the research on new creative car stickers has just started. The article uses three planes, sociolinguistics and other theories and methods to analyze the characteristics of the language and character symbols of creative car stickers. Because of the social factors that affect their use, corresponding countermeasures are put forward for different problems.
The collection time of the paper corpus is mainly concentrated in December 2010 - April 2012, we mainly through field investigation, questionnaire survey and Internet search, interview way to obtain the corpus, a total of more than 1150 examples of auto materials are collected. The elephant conducts a thorough and detailed study.
The thesis consists of seven parts as a whole:
The first chapter, introduction, mainly describes the origin and definition of creative car stickers, research review and research methods, theoretical basis, research object and corpus sources, research purposes and research significance.
The second chapter, the grammatical analysis of creative car stickers. This chapter sums up the grammatical classification and grammatical characteristics of creative car stickers. Through the analysis of the grammatical classification and structural classification of creative sticker slogans, it is found that creative parking slogans use more imperative sentences, declarative sentences, use complex sentences more than single sentences, and complex sentences often omit Related words and phrases, some of which are created. The structure has common characteristics.
The third chapter, the pragmatic analysis of creative car stickers. This chapter studies the generalized rhetoric of creative car stickers, analyzes pragmatic presupposition and pragmatic characteristics. The highest frequency of the rhetorical figures used by creative car stickers is metaphor, exaggeration and parallelism; the pragmatic presupposition in the research of creative car stickers has the characteristics of unidirectional, mutual knowledge and concealment; creative car stickers are also used There are pragmatic features such as simplicity, humor, humor, unique fashion, extreme exaggeration and so on.
The fourth chapter, the semantic analysis of creative car stickers. This chapter studies the semantic functions, semantic features and semantic implications of creative car stickers. Creative car stickers have the functions of warning warning, humorous and funny, and the number of different social groups using reminding class stickers is the most, reflecting people's psychological and recreational psychology to some extent.
The fifth chapter, the reasons and influencing factors of creative car stickers. Based on the analysis of several reasons for the creation of creative car stickers, we use SPSS17.0 to deal with the questionnaire. The statistical results show that the main factors that affect the use of creative vehicle language and characters are the sex of the age professional education.
The sixth chapter, the language and text of creative car sticker problems and norms. This chapter describes the classification of language and character symbols of creative car stickers, the existing problems and Countermeasures to solve the problem. In the study, we found that the creative car stickers are uncivilized, unstandardized, and so on. It is suggested that according to the characteristics of different groups of people according to the language and language method In order to enhance the image of city civilization and build a harmonious society's language life,
The seventh chapter, concluding remarks, summarizes the characteristics, current situation, and innovations and deficiencies of the creative car stickers in terms of grammar, pragmatics and semantics.
The thesis takes three plane theory as the main body, combines sociolinguistics research, and adopts the method of empirical research to analyze the large amount of corpus collected, explore its causes, development and influence factors, and put forward the necessary suggestions and standard strategies for the existing problems in order to standardize the city language life and promote the city. This study not only enriches the research perspective of creative car stickers, but also enriches the research content of sociolinguistics and urban linguistics, and is conducive to the construction of a harmonious language environment in the city.

【学位授予单位】：辽宁师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：H136

【参考文献】