中美网上购物抱怨及其应答的对比研究

发布时间：2018-05-21 21:11

  本文选题：抱怨实现模式 + 抱怨应答实现模式　； 参考：《广东外语外贸大学》2013年硕士论文

【摘要】：作为一种新的交流方式，万维网需要一些新的沟通技巧，因为每天有数以万计的不同文化背景的人在网上“碰面”。随着万维网的发展，电子商务得到了快速发展。在电子商务场景中，网上抱怨非常重要，因为它不仅威胁双方面子，还会造成一定的经济损失。 基于Laforest‘s (2002)的抱怨和抱怨应答策略以及House和Kasper‘s (1981)的抱怨直接性和情态标记理论，本文对比分析了中美网上购物消费者和店主抱怨及抱怨应答策略，以及抱怨直接性和严厉程度。本文语料收集于中国淘宝和美国eBay两大网站，各两百条。研究方法定性与定量相结合。 研究发现，中美消费者和店主采用6种抱怨模式和8中抱怨应答模式；中美消费者都倾向于使用直接抱怨策略；中国店主更多使用缓和抱怨应答，而美国更多使用严厉型抱怨应答。随后，本作者从面子威胁，冲突管理方面对研究结果进行阐释。 本研究将会进一步丰富对跨文化语用学，，抱怨言语行为以及CMC的研究。除此之外，本文研究成果可为跨文化交际以及二语学习与教学提供一定的借鉴意义。
[Abstract]:As a new form of communication, the World wide Web requires some new communication skills because tens of thousands of people from different cultures meet online every day. With the development of the World wide Web, electronic commerce has developed rapidly. In e-commerce scenarios, online complaints are very important because they not only threaten both sides' faces, but also cause certain economic losses. Based on the complaint and complaint response strategy proposed by Laforest's / 2002 and the complaint directness and modal marker theory proposed by House and Kasper's 1981, this paper compares and analyzes the complaint and complaint response strategies between Chinese and American online shoppers and shopkeepers. And the directness and severity of the complaint. The corpus of this paper is collected on two websites, Taobao and eBay, each of two hundred. The qualitative and quantitative methods are combined. The study found that Chinese and American consumers and shopkeepers use 6 complaint modes and 8 middle complaint response patterns; both Chinese and American consumers tend to use direct complaint strategies; Chinese shopkeepers are more likely to use mild complaint responses. The United States, on the other hand, is more likely to use harsh complaint responses. Then, the author interprets the research results from face threat and conflict management. This study will further enrich the study of cross-cultural pragmatics, complaint speech acts and CMC. In addition, the results of this study can be used for reference in cross-cultural communication and second language learning and teaching.
【学位授予单位】：广东外语外贸大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：H313;H136


本文编号：1920825