言语适应视角下政务微博交际策略研究

发布时间：2018-05-22 18:54

本文选题：交际策略 + 政务微博　；参考：《大连理工大学》2015年硕士论文

【摘要】：微博,作为一个新兴的社交网络,以其高交互性、可见性和实时信息发布等特点深受广大网民喜爱,受欢迎程度远远高于其他形式的社交网络。与此同时,微博为政府和公众塑造了一个更为有效的互动平台,也就是政务微博。政务微博的出现在促进公民参政议政的同时引发了公共事件中政府公众沟通问题。然而,作为一个新兴的研究领域,有关政务微博中政府公众交际策略的学术成果则十分少见。本文旨在探讨突发事件情境下政务微博中政府和公众在话语层面的交际策略,运用言语适应理论框架,讨论互动双方在受社会心理语境、沟通特征等因素影响下分别在语言运用方面采取趋同,趋异或维持的交际策略来实现交流目的。本文以2011年9月份发生的上海地铁追尾事件为案例,收集政府微博账号“上海地铁shmetro"在此事件中发布的信息以及来自公众相应的评论作为语料,对语料进行三个层面的分析,分别是信息长度,话题选择以及言语行为。首先,利用SPSS软件对政府发布消息和其公众评论的长度进行皮尔逊相关性系数检验,检验双方在交际过程中在句长层面适应对方的语言风格；其次,通过使用Antconc 3.2.4w软件进行话题识别,探究双方在整个事件过程中通过调整话题来控制语篇；最后,根据舍尔提出确定和划分言语行为的四条标准,即话语目的、表现的心理状态、话语与世界的关系和命题内容来对语料中的言语行为进行相应的划分并进行定量分析。研究结果表明,在上海地铁追尾事件中政府和公众使用不同的交际策略来实现各自的交际目的。就信息长度而言,皮尔逊相关系数验证表明政府和公众采取维持的策略；在话题方面,政府在事件前期采取维持策略,之后均采用趋同策略,而公众的评论在整个事件过程中均采用趋异策略。除此之外,在言语行为层面他们使用不同的言语行为实现各自的交际意图,比如,公众多采用质疑、要求等言语行为达到交际目的,政府则更多使用陈述句向公众广播相关信息。此外,结果验证政府和公众运用言语策略的同时对对方产生了一定的互动影响。因此,政务微博运营人员应当明确交际策略的意义,从而与公众建立良好可持续的关系,尤其是在突发事件发生时,使得政务微博在处理相关问题时发挥最大的作用。
[Abstract]:Weibo, as a new social network, is popular with Internet users because of its high interactivity, visibility and real-time information release, and its popularity is much higher than that of other social networks. At the same time, Weibo has created a more effective interactive platform for the government and the public, that is, government Weibo. The appearance of government affairs Weibo promotes citizen participation in politics and at the same time causes public communication in public affairs. However, as a new research field, the academic achievement of government public communication strategy in government Weibo is very rare. The purpose of this paper is to explore the communicative strategies of the government and the public at the discourse level in the context of government affairs Weibo, and to use the framework of speech adaptation theory to discuss the social and psychological context of the interaction between the two parties. Under the influence of communication characteristics and other factors, the communicative strategies of converging, diverging or maintaining in language use are adopted to achieve the purpose of communication. This paper takes the Shanghai Metro rear-end event in September 2011 as an example, collects the information published by the government Weibo account "Shanghai Metro shmetro" in this event and comments from the public as the corpus, and analyzes the corpus at three levels. They are length of information, topic choice and speech act. Firstly, using SPSS software to test the Pearson correlation coefficient of the length of the public comment and the information released by the government, to test the language style of each other in the process of communication. By using the software of Antconc 3.2.4w for topic recognition, this paper explores how both sides control the discourse by adjusting the topic in the whole process of the event. Finally, according to Scholl, four criteria for the determination and division of speech acts are proposed, that is, the psychological state of speech purpose and expression. The relationship between discourse and the world and the content of propositions are used to divide the speech acts in the corpus and make quantitative analysis. The results show that the government and the public use different communication strategies to achieve their communicative purposes. As far as the length of information is concerned, Pearson correlation coefficient test indicates that the government and the public adopt the maintenance strategy; on the topic, the government adopts the maintenance strategy before the event, and then adopts the convergence strategy. However, the public comment has adopted the strategy of divergences throughout the course of the event. In addition, at the level of speech act, they use different speech acts to realize their communicative intention. For example, the public often uses questioning, demanding and other speech acts to achieve the purpose of communication. The government is more likely to use declarative sentences to broadcast relevant information to the public. In addition, the results show that the government and the public use speech strategies at the same time have a certain interactive impact on each other. Therefore, government Weibo operators should make clear the significance of communication strategies, so as to establish a good and sustainable relationship with the public, especially in the event of emergencies, so that government Weibo can play the greatest role in dealing with related issues.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：H15

【共引文献】