新媒体时代政府话语权争夺的修辞策略

发布时间：2018-06-24 00:07

本文选题：话语建构 + 话语权争夺　；参考：《郑州大学》2013年硕士论文

【摘要】：web2.0的问世使中国进入大众麦克风时代,互联网已然成为当下各种利益群体表达利益诉求的发声平台,尤其是弱势群体维护自身合法权益的公共平台。在中国社会转型期各种利益群体充斥的大背景下,多方利益主体的话语权争夺战早已在互联网战场上打响,并可能随时火速蔓延至线下。于是各媒体成为众多利益相关者争夺、实现、控制话语权的武器,对新媒体尤其是自媒体的利用更是大势所趋。对传媒的控制权意味着对话语权的支配权,以及对这个世界现象、真相的界定权与解释权,甚至是对他人命运的掌控权。在此,权力分散、流动于各个利益相关者之间并成为他们捕捉的对象,并试图以权力、话语修辞来生产、建构他们预期的社会“现实”与“真相”。因而,个体的修辞能力、话语建构能力、传播能力成为说服受众的有效武器。基于新媒体时代各利益主体话语权争夺战愈演愈烈的社会现实,本文拟对话语利用修辞对现实的建构、话语建构能力对传播效果的影响、新媒体时代话语权争夺的主体、特点、影响因素等做系统的分析,在此基础上试图为政府在新媒体时代如何赢得话语权以引导舆论、维护社会稳定提出具体可行的建议。
[Abstract]:With the advent of web2.0, China has entered the era of mass microphone. The Internet has become the voice platform for various interest groups to express their interests, especially the public platform for the vulnerable groups to protect their legitimate rights and interests. In the background of all kinds of interest groups in the transitional period of Chinese society, the fight for the right to speak of the multi-interest subjects has already begun on the Internet battlefield, and may spread to the line at any time. As a result, the media has become a weapon for many stakeholders to fight for, realize and control the right to speak, and the use of new media, especially self-media, is the trend of the times. The control of the media means the power to control the discourse, the power to define and interpret the truth, and even the right to control the fate of others. Here, power is dispersed, flowing among stakeholders and being the object they capture, and attempts to produce power and discourse rhetoric to construct their expected social "reality" and "truth". Therefore, individual rhetoric ability, discourse construction ability and communication ability become the effective weapon of persuading the audience. Based on the social reality of the scramble for the right to speak of various interest subjects in the new media era, this paper intends to make use of rhetoric to construct the reality, the influence of the ability of discourse construction on the communication effect, and the main body and characteristics of the contention for the right to speak in the new media era. Based on the systematic analysis of the influencing factors, this paper attempts to put forward concrete and feasible suggestions for the government to win the right to speak in the new media era in order to guide public opinion and maintain social stability.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：H15;G206

【参考文献】