意向性视域下的“淘宝体”

发布时间：2018-07-08 09:37

  本文选题：“淘宝体” + 个体意向性　； 参考：《河南大学学报(社会科学版)》2012年04期

【摘要】：淘宝体是近来流行的一种网络语体,最初只是出现在"淘宝网"的交易中,随后在朋友们的闲聊中也时有出现,最近甚至在教育、交通和政府部门的公文中也被采用。"淘宝体"的话语同其他任何话语一样,都是在话语主体的意识的意向性的统制下产生出来的。"淘宝体"的语言运用表现出一定程度的结构性"错误",具体体现在三个方面:交际主体的错位、交际环境的错置和交际话语的错序。但这三个"错"都不会对"淘宝体"的使用造成全局性的制约,"淘宝体"语言运用的基本特征表现为"错"与"不错"的糅合。"淘宝体"之所以流行,一方面是个人意向性转换为集体意向性的结果,另一方面是"淘宝体"作为一种语言范型,其规范性要求比较容易满足所致。
[Abstract]:Taobao style, a popular online language of late, was initially used in Taobao transactions, followed by chitchat with friends, and has recently been used even in education, transportation and government documents. " Taobao "discourse, like any other discourse, is produced under the control of the conscious mind of the discourse subject." The use of Taobao's language shows a certain degree of structural "error", which is embodied in three aspects: the dislocation of the communicative subject, the misplacement of the communicative environment and the misordering of the communicative discourse. But none of these three mistakes will restrict the use of Taobao. The basic features of the use of Taobao are the combination of "wrong" and "good". " Taobao style is popular, on the one hand, it is the result of individual intention transforming into collective intentionality, on the other hand, Taobao style is a kind of language paradigm, its normative requirements are easy to satisfy.
【作者单位】： 湖北民族学院外国语学院;
【分类号】：H152
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本文编号：2107007