网络流行语的广告语言特性
发布时间：2018-10-12 14:29
【摘要】：正网络流行语,是指在具有开放性与共享性的网络聊天室、博客、网络社区等网络空间上产生,通过网友的频繁引用、转载及再创作实现传播,并在网络内外长期风行的一种网民约定俗成的语言表达形式。这几年由于网络流行语的风行,使其广告价值逐渐凸显。本文采用文本分析的方法从语言学的角度挖掘网络流行语具备的广告语言特性,探讨其转变为广告语言的可能性。
[Abstract]:Positive Internet catchwords refer to the creation of online spaces such as open and shared online chat rooms, blogs, network communities, etc., which are transmitted through frequent citations, reprinting and re-creation by netizens. And inside and outside the network a long-term popularity of Internet users into a formal form of language expression. Because of the popularity of network buzzwords in recent years, its advertising value has gradually become prominent. This paper uses the method of text analysis to explore the linguistic characteristics of internet buzzwords and explore the possibility of transforming them into advertising languages.
【作者单位】： 太原大学应用艺术系;
【分类号】：H136
[Abstract]:Positive Internet catchwords refer to the creation of online spaces such as open and shared online chat rooms, blogs, network communities, etc., which are transmitted through frequent citations, reprinting and re-creation by netizens. And inside and outside the network a long-term popularity of Internet users into a formal form of language expression. Because of the popularity of network buzzwords in recent years, its advertising value has gradually become prominent. This paper uses the method of text analysis to explore the linguistic characteristics of internet buzzwords and explore the possibility of transforming them into advertising languages.
【作者单位】： 太原大学应用艺术系;
【分类号】：H136
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