手机广告语中的形容义词语谱系研究
发布时间：2018-11-25 13:48
【摘要】：本文以手机广告语为研究对象，着重对手机广告语中出现的形容义词语作分析研究。通过对形容义词语的提取、分类、高频词描写以及和受众调查相结合，对手机广告语中的形容义词语进行了初步的谱系描写。 第一章主要介绍广告语言的研究现状、选题依据以及研究目的和意义。第二章对手机广告语言进行了分类，总共分为两大类二十四小类。第三章是对手机广告语的各小类分类情况进行详细的数据统计，并在此基础上形成高频词语简表，同时对高频词进行语义描写，然后将高频词的受众调查结果和高频词语使用情况相结合对比分析，重点区分高频词的内在区别和梯度，最后形成广告语形容义词语简要谱系。第四章是对手机广告中形容义词语的几大特点进行了说明，，包括形容义词语的模糊性、量的特征以及属性词的运用等。 本文主要采取谱系分析研究的方法，对手机广告语中的形容义词语进了关注，并试图找出相关空位词，算是对手机广告语研究的一个全新尝试。
[Abstract]:In this paper, the mobile advertising language as the research object, focusing on mobile phone advertising words and expressions appear in the analysis. Through extracting, classifying, describing high-frequency words and combining with the audience investigation, this paper makes a preliminary pedigree description of the words and expressions in the advertising language of mobile phone. The first chapter mainly introduces the present situation of advertising language, the basis of the topic, the purpose and significance of the research. The second chapter classifies the mobile advertising language into two categories, 24 subcategories. The third chapter is the detailed data statistics of the subcategories of mobile advertising language, and on the basis of this, a summary table of high-frequency words is formed, and the semantic description of high-frequency words is carried out at the same time. Then combining the results of the audience survey of high-frequency words with the use of high-frequency words, the author focuses on distinguishing the internal differences and gradients of high-frequency words, and finally forms a brief genealogy of the words used in advertising words. The fourth chapter explains the features of descriptive words in mobile advertising, including the fuzziness of descriptive words, the characteristics of quantity and the use of attribute words. This paper mainly adopts the method of pedigree analysis, pays close attention to the words of description in the advertising language of mobile phone, and tries to find out the relevant empty words, which is a new attempt in the study of advertising language of mobile phone.
【学位授予单位】：广州大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：H136
本文编号：2356325
[Abstract]:In this paper, the mobile advertising language as the research object, focusing on mobile phone advertising words and expressions appear in the analysis. Through extracting, classifying, describing high-frequency words and combining with the audience investigation, this paper makes a preliminary pedigree description of the words and expressions in the advertising language of mobile phone. The first chapter mainly introduces the present situation of advertising language, the basis of the topic, the purpose and significance of the research. The second chapter classifies the mobile advertising language into two categories, 24 subcategories. The third chapter is the detailed data statistics of the subcategories of mobile advertising language, and on the basis of this, a summary table of high-frequency words is formed, and the semantic description of high-frequency words is carried out at the same time. Then combining the results of the audience survey of high-frequency words with the use of high-frequency words, the author focuses on distinguishing the internal differences and gradients of high-frequency words, and finally forms a brief genealogy of the words used in advertising words. The fourth chapter explains the features of descriptive words in mobile advertising, including the fuzziness of descriptive words, the characteristics of quantity and the use of attribute words. This paper mainly adopts the method of pedigree analysis, pays close attention to the words of description in the advertising language of mobile phone, and tries to find out the relevant empty words, which is a new attempt in the study of advertising language of mobile phone.
【学位授予单位】：广州大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：H136
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