网络购物语言的语域理论分析

发布时间：2019-03-06 17:13

【摘要】：随着互联网的普及和网络支付的盛行,近五年网络购物正在成为一种普遍的社会现象。中国互联网络信息中心的调查显示,2011年有超过1.94亿中国人在网络购物,比2010年的1.61亿人增加了330万人。同时,所有的网络购物网站都为买卖双方提供在线交流平台,如淘宝网开发了阿里旺旺软件,以方便买卖双方就购物过程中的疑问进行交流。基于此平台的网络购物会话语言也逐步发展起来,并形成了自身的特点。这也成为近些年新发表论文的热点研究话题之一。然而遗憾的是,这些研究都没有对网络购物语言进行系统的分析。本文旨在参照韩礼德的语域理论框架,对网络购物语言的特点进行分析。作者主要从中国最大的网络购物网站——淘宝网上搜集了语料,并根据韩礼德理论中提出的三个变量(语场、语式和语旨)对语料进行分析。通过分析发现,与其他网络语言和日常购物语言相比,网络购物语言从话题、词汇、句式和图像示意等方面都有截然不同的特点。首先,网络购物语言的主题是有限的,并以成功交易为目的。虽然买方和卖方可以在网络中可以隐藏自己的真实信息,并享有相对平等的地位,但与现实购物活动相比,买卖双方之间的关系是一样的,即都是利益驱动的供需交易关系。同时,本文发现,网络购物的语言包含了口语、书面语和网络语言的特点,并有其独特之处,如“淘宝体”术语“亲”、“宝贝”,以及拟声词和方言的广泛使用等。从句法的角度,网络购物买卖双方更倾向于使用短句、省略句、疑问句和祈使句。此外,本文作者还探讨了买卖双方形成此种语言形式,并使其广泛传播的动机。作者希望通过本文的初步探索,能为网络语言,这一新兴但重要的语言形式的进一步研究做一定工作,也为大家更好地进行网络购物,成功交易提供指导。
[Abstract]:With the popularity of the Internet and the prevalence of online payment, online shopping is becoming a universal social phenomenon in the last five years. More than 194 million Chinese shopped online in 2011, up 3.3 million from 161 million in 2010, according to a survey by the China Internet Network Information Center. At the same time, all online shopping sites provide online communication platforms for buyers and sellers, such as Taobao, which has developed Ariwanwang software to facilitate buyers and sellers to exchange questions about the shopping process. The online shopping conversation language based on this platform has gradually developed and formed its own characteristics. This has also become one of the hot topics of new published papers in recent years. However, unfortunately, these studies have not systematically analyzed the online shopping language. The purpose of this paper is to analyze the characteristics of online shopping language according to Halliday's register theory framework. The author collected data from Taobao, the largest online shopping website in China, and analyzed the corpus according to three variables (field, pattern and tenor) put forward in Halliday's theory. Through the analysis, it is found that compared with other online language and daily shopping language, the online shopping language has distinct characteristics in terms of topic, vocabulary, sentence pattern and image indication, etc. First of all, the theme of online shopping language is limited and aimed at successful trading. Although buyers and sellers can hide their true information in the network and enjoy relatively equal status, the relationship between buyers and sellers is the same as that of real shopping activities, that is, interest-driven trade between supply and demand. At the same time, this paper finds that the language of online shopping includes the characteristics of spoken, written and network language, and has its unique features, such as the term "close", "baby", and the widespread use of onomatopoeia and dialects. From the syntactic point of view, online shopping buyers and sellers tend to use short sentences, skimming sentences, interrogative sentences and imperative sentences. In addition, the author also discusses the motivation of the buyer and seller to form such a language form and to make it widely disseminated. The author hopes that through the preliminary exploration of this paper, we can do some work for the further study of network language, which is a new but important language form, and also provide guidance for us to better carry out online shopping and trade successfully.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：H136

【参考文献】