中英文网络招聘广告的人际意义对比分析
发布时间：2024-05-19 08:49
人们用语言来表达自己对事情的看法,影响他人的行为或态度。以上正是Halliday和Thompson认为的人际功能或意义。目前,对不同类型话语的人际意义研究日益流行。然而,这些研究主要集中在英语语篇,汉语语篇的人际意义研究则较少。因此,对英汉话语中的人际意义进行比较研究具有重要意义。本文运用韩礼德的系统功能语法对共50篇中英文网络招聘广告人际意义的实现进行了对比研究。通过分析来回答以下三个问题:(1)在中英文招聘广告中,人际意义是怎样从语气、情态、人称系统等方面实现的?(2)中英文招聘广告在人际意义的实现上有何异同?(3)中英文招聘广告人际意义实现差异的可能原因是什么?通过对比分析可以看出,中英文招聘广告的作者都巧妙地运用不同的语言资源,实现了网络招聘广告中的人际意义。虽然中英文招聘广告在人际意义的实现方面存在着一些相似性,但仍然存在着差异。具体来说,共同点主要表现在:(1)广泛地使用陈述语气结构;(2)可能性情态使用频率较高;(3)大量的使用第一人称代词。而不同点,主要体现在:(1)在中文招聘广告中感叹语气出现较多,而在英文招聘广告中多使用祈使语气和疑问语气;(2)中文招聘广告中常使用...
【文章页数】：88 页
【学位级别】：硕士
【文章目录】：
Abstract
摘要
Chapter One Introduction
1.1 Background of the Study
1.2 Purpose and Significance of the Study
1.3 Research Questions of the Study
1.4 Structure of the Study
Chapter Two Literature Review
2.1 Introduction to Interpersonal Meaning
2.1.1 Different notions of interpersonal meaning
2.1.2 Different perspectives on interpersonal meaning
2.1.3 Previous studies on interpersonal meaning of discourses
2.2 Previous Studies on Interpersonal Meaning of Advertising Texts
2.3 Relative Studies on Job Advertisements
Chapter Three Theoretical Framework and Methodology
3.1 Mood System
3.2 Modality System
3.3 Person System
3.4 Data Collection and Data Analysis
Chapter Four Contrastive Analysis and Discussion
4.1 Analysis in Terms of Mood in Job Advertising
4.1.1 Speech roles and mood structure
4.1.2 Information giving
4.1.3 Action demanding
4.2 Analysis in Terms of Modality in Job Advertising
4.2.1 Modalization
4.2.2 Modulation
4.3 Analysis in Terms of Person System in Job Advertising
4.3.1 Distribution of the personal pronouns in job advertisements
4.3.2 The first person
4.3.3 The second person
4.3.4 The third person
4.3.5 Proper names
4.4 Explanations of Cultural Impacts on the Different Realization
4.4.1 Low-context culture and high-context culture
4.4.2 Individualism and collectivism
4.4.3 Power distance
4.4.4 Traditional thought
Chapter Five Conclusion
5.1 Major Findings of the Study
5.2 Implications
5.3 Limitations and Suggestions for the Further Study
References
Acknowledgements
攻读学位期间发表论文以及参加科研情况
本文编号：3977879
【文章页数】：88 页
【学位级别】：硕士
【文章目录】：
Abstract
摘要
Chapter One Introduction
1.1 Background of the Study
1.2 Purpose and Significance of the Study
1.3 Research Questions of the Study
1.4 Structure of the Study
Chapter Two Literature Review
2.1 Introduction to Interpersonal Meaning
2.1.1 Different notions of interpersonal meaning
2.1.2 Different perspectives on interpersonal meaning
2.1.3 Previous studies on interpersonal meaning of discourses
2.2 Previous Studies on Interpersonal Meaning of Advertising Texts
2.3 Relative Studies on Job Advertisements
Chapter Three Theoretical Framework and Methodology
3.1 Mood System
3.2 Modality System
3.3 Person System
3.4 Data Collection and Data Analysis
Chapter Four Contrastive Analysis and Discussion
4.1 Analysis in Terms of Mood in Job Advertising
4.1.1 Speech roles and mood structure
4.1.2 Information giving
4.1.3 Action demanding
4.2 Analysis in Terms of Modality in Job Advertising
4.2.1 Modalization
4.2.2 Modulation
4.3 Analysis in Terms of Person System in Job Advertising
4.3.1 Distribution of the personal pronouns in job advertisements
4.3.2 The first person
4.3.3 The second person
4.3.4 The third person
4.3.5 Proper names
4.4 Explanations of Cultural Impacts on the Different Realization
4.4.1 Low-context culture and high-context culture
4.4.2 Individualism and collectivism
4.4.3 Power distance
4.4.4 Traditional thought
Chapter Five Conclusion
5.1 Major Findings of the Study
5.2 Implications
5.3 Limitations and Suggestions for the Further Study
References
Acknowledgements
攻读学位期间发表论文以及参加科研情况
本文编号：3977879
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