修辞学视角下的济南餐饮店名研究

发布时间：2018-02-22 03:52

本文关键词： 餐饮店名修辞辞格文化语言学　出处：《山东大学》2016年硕士论文　论文类型：学位论文

【摘要】：中国文化源远流长,济南作为一座文化古城,文化气息浓郁深厚,饮食文化因其与生活息息相关而倍受青睐,得到了长足发展。而餐饮店名称作为一种活语言,是饮食语言研究的一支,也是饮食文化得以传承的重要载体。因而,对餐饮店名称的语言学研究具有重要的理论意义和实践意义。本文主要以济南的餐饮店名为研究对象,应用修辞学的相关理论,探讨济南餐饮店名称的状况,分析其修辞现象,以便了解其语言特点和具体应用,增加对饮食语言和历史文化、地域文化、网络文化、外来文化等关系的认识。同时,可以丰富汉语词汇学的研究对象,为当代语言学的进一步研究提供相关参考资料。另外,通过提倡规范汉字,对不规范店名提出整改意见,以促进店名语言文字更加标准和规范化,这对于更好地宣传济南,弘扬泉城文化,起到推动作用。论文分为五个部分：第一章绪论部分。简要介绍了选题缘由、研究意义,和学术界在该领域的研究现状,并简要说明了本文的语料收集和研究方法。第二章济南餐饮店店名概况。主要研究了济南餐饮店店名所涵盖的以八大菜系为代表的饮食特色,济南餐饮店名的组合元素和组合结构,并对其店名进行了语音、文字、语法、词汇和语义等方面的修辞分析。第三章济南餐饮店名称的辞格运用。本章主要从比喻、比拟、借代、夸张、双关、引用、仿词、反语、设问、对比、反复、通感等方面介绍了济南餐饮店店名的辞格运用,分析了辞格在店名命名中的积极修辞功能。第四章店名折射出的语言文化信息。本章主要分析了店名所反映的传统文化、时代文化、地域文化、网络文化、外来文化、姓氏文化等方面的信息。第五章餐饮店店名存在的问题与规范化。本章主要从店名用字、语音、仿词、语义等方面对店名存在的问题及其原因进行了分析,并进一步提出餐饮名称的规范化。最后是结语,主要是对本文的概括总结。
[Abstract]:China culture has a long history, Ji'nan is a cultural city, rich cultural atmosphere rich food culture because it is closely related to daily life and popular, has made considerable progress. The restaurant name as a living language, is a diet of language studies, is also the most important carrier of diet culture can be. So it has important the theoretical and practical significance to the study of linguistics. This paper mainly name restaurants catering to the name of Ji'nan as the research object, by applying the related theories of rhetoric, the name of the Ji'nan food store, analysis of the rhetoric phenomenon, in order to understand the language features and specific applications, added to the diet of language and history and culture, regional culture, network understanding of the relationship between culture and foreign culture. At the same time, can enrich the Chinese lexicology research object, provide reference for the further study of modern linguistics Material. In addition, through the promotion of non-standard specification Chinese characters, the name rectification, to promote the name of language more standard and standardization, for the better promotion of Ji'nan, promote the city culture, play a role in promoting. The thesis is divided into five parts: the first chapter is the introduction part. It briefly introduces the research background, research significance the status quo, research in this field and academic circles, and a brief description of the data collection and research methods of this article. The second chapter of Ji'nan restaurant name. Mainly on the Ji'nan restaurant name covered with eight cuisine as the representative of the diet characteristics, combination of elements and structure of Ji'nan restaurant name, and the name of the voice, text, grammar analysis, lexical and semantic aspects of rhetoric. Rhetoric of the third chapter of Ji'nan restaurant name. This chapter mainly from the metaphor, analogy, metonymy, exaggeration, pun, references, imitation words, Irony, questioning, comparison, repeated use of figures of speech, the name of the restaurant of Ji'nan, analyzes the rhetoric of synaesthesia, in naming the positive rhetoric function. The fourth chapter name reflects the language and culture of information. This chapter mainly analyzes the name reflects the traditional culture, contemporary culture, regional culture, network culture. The name of foreign culture, culture and other aspects of the information. The fifth chapter is the problem with the restaurant name standardization. This chapter mainly from the name words, pronunciation, semantic aspects of imitation words, and the reasons for its existing problems are analyzed, and further proposes the catering name standardization. The last part is the conclusion, mainly the summary of this paper.

【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：H15

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