评价理论视角下英汉商务助理职位网络招聘广告人际意义对比研究

发布时间：2018-03-19 00:36

本文选题：评价资源　切入点：评级理论　出处：《西安外国语大学》2016年硕士论文　论文类型：学位论文

【摘要】：语言是交流沟通的工具,人们通过语言表达自己对事物的看法,改变他人的态度或行为,从而建立并保持一定的关系,语言的这种功能被称为人际功能。招聘广告作为招聘者与应聘者之间进行沟通交流的媒介,是典型的人际功能分析语篇,具有重要的研究价值。鉴于商务助理职位的广泛性及代表性,本文选其作为研究对象,从中美最权威网站上分别选取了30篇商务助理招聘广告,以马丁等人创立的评价理论为研究框架,对中英商务助理招聘广告的人际意义进行研究。文章分别从评价理论三个子范畴:态度、介入、级差三个方面进行分析,旨在探求英汉商务助理招聘广告中评价资源的使用及分布情况。对比分析显示,英汉商务助理招聘广告在评价资源的使用及分布上存在许多相同之处,但也存在明显差异。总体而言,二者均使用了大量的评价资源来实现人际意义,但英语招聘广告中评价资源多于汉语招聘广告中的。具体而言,相同之处体现在:1)在态度系统中,情感,判断和鉴赏三个子系统分布一致,且英汉招聘广告均倾向使用判断资源2)在介入系统中,基本上使用他言资源实现人际意义,几乎不使用自言资源。对话性压缩资源分布一致,主要通过否认资源来实现;3)在级差系统中,语势资源的使用明显多于聚焦资源,而在聚焦系统里,二者均倾向于使用模糊资源。不同之处体现在:1)在态度系统中,英文招聘广告情感资源的实现主要通过快乐/非快乐资源而汉语招聘广告更多使用满意/非满意资源;2)在介入系统中,英文商务助理招聘广告的他言资源更为丰富,且更倾向使用对话性扩展资源而汉语更多使用对话性压缩资源;3)在级差系统中,英文招聘广告中数量资源较多,而汉语招聘广告使用强势资源较多。本研究通过对比分析英汉招聘广告中的评价资源,清楚直观地展现了英汉商务助理招聘广告在表达态度,传递人际意义方面的异同,为二者相互借鉴,从而实现人际意义的有效传递奠定了基础,另外也为该行业招聘广告的撰写及英汉招聘广告的解读提供了指导意见。
[Abstract]:Language is a means of communication, through which people express their views on things and change other people's attitudes or behaviors so as to establish and maintain a certain relationship. This function of language is called interpersonal function. As a medium of communication between recruiters and candidates, recruitment advertisements are typical discourse of interpersonal function analysis. In view of the universality and representativeness of the position of business assistant, this paper chooses it as the object of study, and selects 30 advertisements for business assistant from the most authoritative websites in China and the United States. Based on the evaluation theory established by Martin and others, this paper studies the interpersonal meaning of Chinese and English commercial assistant recruitment advertisements. This paper analyzes the three sub-categories of evaluation theory: attitude, intervention and difference. The purpose of this paper is to explore the use and distribution of evaluation resources in English and Chinese commercial assistant recruitment advertisements. The comparative analysis shows that there are many similarities in the use and distribution of evaluation resources in English and Chinese business assistant recruitment advertisements. But there are also obvious differences. In general, both of them use a lot of evaluation resources to realize interpersonal meaning, but the evaluation resources in English recruitment advertisements are more than those in Chinese recruitment advertisements. In the attitude system, the three subsystems of emotion, judgment and appreciation are the same, and both English and Chinese advertisements tend to use judgment resources 2) in the intervention system, they basically use other words to realize interpersonal meaning. In the hierarchical differential system, the use of potential resources is obviously more than that of focused resources, while in the focusing system, the distribution of conversational compressed resources is consistent. Both tend to use fuzzy resources. The difference is in the attitude system. The realization of English recruitment Advertising emotional Resources is mainly through the happy / unhappy resources while the Chinese recruitment advertisements use more satisfied / unsatisfactory resources. In the intervention system, the English Business Assistant recruitment Advertising has more abundant resources. And more tend to use conversational expansion resources and Chinese more use of conversational compression resources in the differential system, English recruitment advertisements in the number of resources, By comparing and analyzing the evaluation resources in English and Chinese recruitment advertisements, the present study clearly and intuitively shows the similarities and differences in expressing attitude and transmitting interpersonal meaning in English and Chinese recruitment advertisements for business assistants. It lays a foundation for the effective transmission of interpersonal meaning and provides guidance for the writing of recruitment advertisements in this industry and the interpretation of English and Chinese recruitment advertisements.
【学位授予单位】：西安外国语大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：H315;H15

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