全球竞争的文化转向与孔子学院的转型发展——孔子学院十周年回眸与展望

发布时间：2018-05-08 22:13

本文选题：全球竞争 + 文化转向　；参考：《中国高教研究》2015年04期

【摘要】：21世纪以来,全球竞争的文化转向已呈不可逆转之势,孔子学院不仅是中国话语体系建构软着陆的举措,更是向世界发出的和平实现"权力转移"信号。十年的探索式发展,初步见证了孔子学院自身的成长和东方文化品牌的形成。孔子学院现已成为以汉语教学为基础、展示东方文化的重要通道。然而,自身的发展逻辑和国际权力竞争的文化转向,现实地提出了孔子学院转型发展的系列课题,在"输出什么"方面从过去侧重语言与教育到今后倾向文化推介的转型,在"目标受众"方面从注重精英群体到今后更加关注大众群体的转型,以及在"怎样输出"方面从课堂教学为主到以大众传播为主的转型。当然,转型也预示了国家话语权建设的新面貌,即基于中华文化魅力的"再中国化"、基于文化自主的"中国研究"和基于文化占位的"融进去"效果。
[Abstract]:Since the 21st century, the cultural turn of global competition has become irreversible. Confucius Institute is not only a soft landing measure of Chinese discourse system, but also a signal to the world to realize "power transfer" peacefully. Ten years of exploratory development witnessed the growth of Confucius Institute itself and the formation of Eastern cultural brand. Confucius Institute has become an important channel to show oriental culture based on Chinese teaching. However, due to its own logic of development and the cultural turn of international power competition, it has put forward a series of topics for the transformation and development of Confucius Institutes, from the emphasis on language and education in the past to the cultural promotion in the future. In the aspect of "target audience" from paying attention to the elite group to paying more attention to the transformation of the mass group in the future, as well as the transition from the classroom teaching to the mass communication in the aspect of "how to output". Of course, the transformation also indicates the new appearance of the construction of national discourse power, that is, the "re-China" based on the charm of Chinese culture, the "China study" based on cultural autonomy and the "fusion" effect based on cultural occupation.
【作者单位】：宿州学院文学与传媒学院;
【分类号】：H195

【参考文献】