模因论视域下网络新闻标题的互文性研究

发布时间：2018-05-19 20:05

本文选题：网络新闻标题 + 互文性　；参考：《内蒙古大学》2017年硕士论文

【摘要】：在传播手段日新月异的信息时代,各种信息以人们无法想象的速度传播和交换,快速便捷的网络新闻于是应运而生,成为人们获取信息的重要来源,但是由于网络新闻题文分离的布局特点,网民上网看新闻往往先浏览标题,这无疑增加了网络新闻标题的重要性。而新闻标题的一个主要特征就是互文性。"互文性"概念指出任何语篇都是对其他语篇的吸收和转化。模因论是用来揭示文化进化规律的新理论。中国学者徐盛桓从模因论角度来分析文学作品的互文性,证明了模因论对互文性的阐释力。然而通过查阅国内外期刊论文,笔者发现,从模因论角度探究网络新闻标题互文性的研究尚少。以往对网络新闻标题的研究多数以修辞学、翻译学为主要研究方法,研究的是网络新闻标题的语言特点或与报纸新闻标题的对比,鲜有学者从动态的语言环境中探究网络新闻标题。本文试图以模因论作为理论框架,分析网络新闻标题的互文性,在分析综述前人研究后,通过分析互文性与模因的关系,从模因论视角来探究互文性在网络新闻标题中的表现形式,进而探究互文性产生的深层机制。通过研究发现,互文性是实现网络新闻标题传播功能的有效手段,而模因的传递是互文性形成的前提。其次,在网络新闻标题中使用的互文性手段包括引用、用典、仿拟、双关等,互文性的使用能够吸引读者并帮助其解读信息。最后,强势模因更有助于互文性的实现,从而加速标题的传播。希望通过此研究为新闻标题编辑者提供有意义的指导,为读者解读信息提供途径,为模因论视角下非文学文本的互文性研究提供一定的借鉴。
[Abstract]:In the information age, which means of communication is changing with each passing day, all kinds of information are transmitted and exchanged at an unimaginable speed, and the rapid and convenient network news emerges as the times require, and becomes an important source for people to obtain information. However, due to the characteristics of the separate layout of network news titles, Internet users often browse the headlines first, which undoubtedly increases the importance of network news headlines. And one of the main features of news headlines is intertextuality. " The concept of intertextuality points out that any text absorbs and transforms other texts. Memetics is a new theory used to reveal the law of cultural evolution. Xu Shenghuan, a Chinese scholar, analyzes the intertextuality of literary works from the perspective of memetics, and proves the explanatory power of memetics on intertextuality. However, the author finds that there are few researches on intertextuality of Internet news headlines from the perspective of memetics. In the past, rhetoric and translation were the main research methods of online news headlines, and the language characteristics of online news headlines or their comparison with newspaper headlines were studied. Few scholars from the dynamic language environment to explore the network news headlines. This paper attempts to analyze the intertextuality of network news headlines by using memetics as a theoretical framework. After analyzing and summarizing previous studies, this paper analyzes the relationship between intertextuality and meme. From the perspective of memetics, this paper probes into the manifestation of intertextuality in network news headlines, and then explores the deep mechanism of intertextuality. Through the research, it is found that intertextuality is an effective means to realize the transmission function of network news headlines, and the transmission of memes is the premise of the formation of intertextuality. Secondly, intertextuality means used in network news headlines include citation, quotation, parody, pun, etc. The use of intertextuality can attract readers and help them to interpret information. Finally, the strong meme is more conducive to the realization of intertextuality, thus accelerating the spread of headlines. It is hoped that this study will provide meaningful guidance to the editors of news headlines, provide a way for readers to interpret information, and provide some reference for the study of intertextuality of non-literary texts from the perspective of memetics.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：H15

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