中英文商务促销信的语体差异与礼貌策略

发布时间：2018-05-25 03:19

本文选题：商务促销信 + 语体研究　；参考：《上海对外经贸大学学报》2017年05期

【摘要】：自20世纪90年代末语体理论引入国内后,行业语篇的研究,尤其是广告和商务语体,引起了国内学者的广泛关注。基于国内外促销语体方面的研究成果,本文通过对比40篇中英文电子促销信,从文本内层面探讨了二者在语体结构和人际元语言特征上的差异,同时从文本外层面探析了语用策略与语体"变异"的关系。结果显示,中英文促销信在部分特定的语步及元语言上都存在着明显的区别;在社会语用层面,两种信函受社会文化等因素的影响会运用不同的礼貌策略以实现共同的交际目的。本文对礼貌策略差异的探讨让语体研究者更深入地认识导致语体产生"变异"的"文本外"因素。同时,研究结果为ESP/EAP写作课程也提供了一定的借鉴作用。
[Abstract]:Since the introduction of stylistic theory at the end of the 1990s, the research of the industry discourse, especially the advertising and business style, has attracted the attention of the domestic scholars. Based on the research results of the domestic and foreign promotional styles, this paper compares 40 Chinese and English electronic promotional letters, and probes into the structure of the language and the interpersonal elements of the two in the text. The difference between language characteristics and the relationship between the pragmatic strategy and the variant of the language is analyzed from the outside of the text. The results show that there are obvious differences between the Chinese and English promotional letters in some specific language steps and metalanguage. In the socio pragmatic level, the two letters are influenced by different politeness strategies by different politeness strategies. The study of the differences in politeness strategies makes the language researchers more aware of the "out of text" factors that lead to the "variation" of the style of language. At the same time, the research results provide some reference for the ESP/EAP writing course.
【作者单位】：武汉大学外国语言文学学院;
【基金】：国家社科基金项目“话语视阈下中外行业语篇互文动态系统研究”(项目编号:17BYY033)成果
【分类号】：H146;H314

【相似文献】