区域形象视域下新疆多模态外宣体系构建
发布时间：2018-07-20 18:16
【摘要】：文章以区域形象和多模态理论为基础,重点探讨新疆对外宣传的现状和不足,探索在对外传播过程中,新疆外宣形式与内容的多模态建构以及翻译策略的多模态化,并针对翻译现状提出应对建议——全面真实地呈现新疆形象;加强政府管理,加大资金投入;培养业务水平高、专业能力强的翻译人才;借助"外力",内外联合协作。
[Abstract]:Based on the regional image and multi-modal theory, this paper focuses on the current situation and shortcomings of Xinjiang's foreign propaganda, and explores the multi-modal construction of the form and content of Xinjiang's foreign propaganda and the multi-modal translation strategy in the process of external communication. The author also puts forward some suggestions for the present situation of translation: to present Xinjiang's image completely and truly; to strengthen the government management and increase the investment of funds; to train translators with high level of business and strong professional ability; to make use of "external force"; to cooperate with the inside and outside.
【作者单位】： 新疆大学外国语学院;
【基金】：教育部人文社科研究项目“新疆民族关系”(14XJJC860001) 新疆普通高等学校人文社科重点研究基地项目“英语话语分析与跨文化交际研究——以中国—亚欧博览会新疆外宣用语为例”(XJEDU010716C03)的阶段性研究成果
【分类号】：H059
本文编号：2134350
[Abstract]:Based on the regional image and multi-modal theory, this paper focuses on the current situation and shortcomings of Xinjiang's foreign propaganda, and explores the multi-modal construction of the form and content of Xinjiang's foreign propaganda and the multi-modal translation strategy in the process of external communication. The author also puts forward some suggestions for the present situation of translation: to present Xinjiang's image completely and truly; to strengthen the government management and increase the investment of funds; to train translators with high level of business and strong professional ability; to make use of "external force"; to cooperate with the inside and outside.
【作者单位】： 新疆大学外国语学院;
【基金】：教育部人文社科研究项目“新疆民族关系”(14XJJC860001) 新疆普通高等学校人文社科重点研究基地项目“英语话语分析与跨文化交际研究——以中国—亚欧博览会新疆外宣用语为例”(XJEDU010716C03)的阶段性研究成果
【分类号】：H059
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，本文编号：2134350
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