《人民日报》官方微博标题生成机制探究
发布时间：2018-08-04 16:55
【摘要】：在快速发展的网络时代,信息传递速度日益加快。标题在信息编辑中占据重要的地位,好的标题有助于信息传播,从而扩大新闻媒介的影响力,因此标题制作显得尤为重要。受到信息传播方式的影响,学者多从纸质媒体进行研究,成果颇丰。随着时代的发展,通信技术不断更迭,信息传播模式的变化,应运而出各种信息传播平台,尚处于初级阶段但已经广泛应用的微博研究相对较少,那么如何理解作为微博重要组成部分的标题,从语言学角度怎样分析微博标题的制作,这是本文要解决的问题。论文以《人民日报》官方微博标题为例,从语用学角度分析微博标题的生成。本文以语用学中的关联论与顺应论的相关知识为基础,将两种理论综合应用,探究《人民日报》官方微博在标题制作时的关联假设和顺应选择,同时总结在标题制作过程中提高关联顺应的一些方法、手段。论文由五部分组成。第一部分是本文的绪论,概述学界相关研究,简要介绍本文运用的理论。第一章首先对《人民日报》官方微博进行界定,在与传统纸质对比的基础上总结微博标题呈现出的特点,然后进行分类。第二、三章是文章的主体部分。第二章和第三章分别从微博标题制作时的关联假设和顺应选择进行分析,通过关联与顺应的结合应用,从语言学角度理解微博标题的生成。本文在第四章总结《人民日报》官方微博标题提高关联顺应的一些方法,为微博标题制作提供借鉴。
[Abstract]:In the rapid development of the network era, the speed of information transmission is accelerating day by day. Title plays an important role in information editing, and good title helps to spread information and expand the influence of news media. Affected by the way of information dissemination, scholars mostly from the paper media research, the results are quite abundant. With the development of the times, the communication technology is constantly changing, and the mode of information dissemination should be changed, which should be carried out all kinds of information communication platforms. The research on Weibo, which is still in the initial stage but has been widely used, is relatively few. So how to understand the title as an important part of Weibo and how to analyze the making of Weibo title from the perspective of linguistics is the problem to be solved in this paper. Taking the official Weibo title of < People's Daily > as an example, this paper analyzes the generation of Weibo title from the perspective of pragmatics. Based on the relevant knowledge of relevance theory and adaptation theory in pragmatics, this paper makes a comprehensive application of the two theories to explore the relevance hypothesis and adaptation choice of < People's Daily > official Weibo in title making. At the same time, it summarizes some methods and means to improve relevance adaptation in the process of title making. The paper consists of five parts. The first part is the introduction of this paper, an overview of relevant academic research, a brief introduction to the theory used in this paper. In the first chapter, the official Weibo of < People's Daily > is defined, and the characteristics of the title of Weibo are summarized on the basis of comparison with the traditional paper, and then classified. The second, third chapter is the main part of the article. The second and third chapters analyze the hypothesis of relevance and the choice of adaptation in the making of Weibo titles, and understand the generation of Weibo titles from the perspective of linguistics through the combination of relevance and adaptation. In the fourth chapter, the author summarizes some methods to improve the relevance adaptation of official Weibo titles, which can be used as a reference for the making of Weibo titles.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：H136
本文编号：2164510
[Abstract]:In the rapid development of the network era, the speed of information transmission is accelerating day by day. Title plays an important role in information editing, and good title helps to spread information and expand the influence of news media. Affected by the way of information dissemination, scholars mostly from the paper media research, the results are quite abundant. With the development of the times, the communication technology is constantly changing, and the mode of information dissemination should be changed, which should be carried out all kinds of information communication platforms. The research on Weibo, which is still in the initial stage but has been widely used, is relatively few. So how to understand the title as an important part of Weibo and how to analyze the making of Weibo title from the perspective of linguistics is the problem to be solved in this paper. Taking the official Weibo title of < People's Daily > as an example, this paper analyzes the generation of Weibo title from the perspective of pragmatics. Based on the relevant knowledge of relevance theory and adaptation theory in pragmatics, this paper makes a comprehensive application of the two theories to explore the relevance hypothesis and adaptation choice of < People's Daily > official Weibo in title making. At the same time, it summarizes some methods and means to improve relevance adaptation in the process of title making. The paper consists of five parts. The first part is the introduction of this paper, an overview of relevant academic research, a brief introduction to the theory used in this paper. In the first chapter, the official Weibo of < People's Daily > is defined, and the characteristics of the title of Weibo are summarized on the basis of comparison with the traditional paper, and then classified. The second, third chapter is the main part of the article. The second and third chapters analyze the hypothesis of relevance and the choice of adaptation in the making of Weibo titles, and understand the generation of Weibo titles from the perspective of linguistics through the combination of relevance and adaptation. In the fourth chapter, the author summarizes some methods to improve the relevance adaptation of official Weibo titles, which can be used as a reference for the making of Weibo titles.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：H136
【相似文献】
相关博士学位论文 前1条
1 杨旭;关联成像系统多维信息测量和性能提高的研究[D];哈尔滨工业大学;2016年
相关硕士学位论文 前10条
1 黄姣姣;《人民日报》官方微博标题生成机制探究[D];东北师范大学;2017年
2 朱茜;基于学生成绩关联分析的个性化选课推荐应用研究[D];华中师范大学;2017年
3 殷佳越;类型学视域下的“特提”类副词性关联词语比较研究[D];上海师范大学;2017年
4 迟晓彤;基于电子足迹大数据的突发事件关联分析研究[D];天津大学;2016年
5 贺嘉宁;副词性关联词语在高中英语教材中的调查与应用研究[D];上海师范大学;2017年
6 张玲;基于Hadoop平台并行关联规则挖掘算法研究[D];西安科技大学;2017年
7 沈茜;基于HSK动态作文语料库的并列关系关联词语及相关结构偏误分析[D];上海师范大学;2017年
8 刘凤娇;基于标记隐现规则和关联特征的复句层次结构分析研究[D];华中师范大学;2017年
9 陈慧;汉英“确信”类副词性关联词语比较研究[D];上海师范大学;2017年
10 刘曜;人际语法隐喻视域下英汉“侥幸”类副词性关联词语的比较研究[D];上海师范大学;2017年
，本文编号：2164510
本文链接：https://www.wllwen.com/wenyilunwen/yuyanyishu/2164510.html
