大同市餐馆名称语言学分析

发布时间：2018-08-26 16:15

【摘要】：大同市餐馆名称是了解大同风土人情、思想文化的窗口,也是展现大同人理想信念的途径。本文对2606个大同餐馆名称的调查主要采用了定量与定性分析法、归纳演绎相结合和图表统计说明法。为了更好的研究大同市餐馆名称的命名规律和折射的文化内涵,主要进行了语音、用词、文化和命名建议四大方面进行了探究。语音方面针对音节数量、节奏、语音修辞方式和音变情况进行了一定的探索。用词方面围绕专名、业名、通名的使用情况和选词特色来分析,对其组合结构进行分析,也对其语用模糊和礼貌原则进行研究。大同市餐馆名称在文化方面展现出独特并富有深意的文化魅力,主要从中国的传统文化、西口文化、面食文化、佛道教文化四个方面来展开剖析。在调查中发现大同市餐馆名称也出现了一些像文字错乱、语义晦涩、语言粗俗、用词雷同和夸大不实的问题,并针对性提出“合法合规原则”、“品牌特色原则”、“语言吸引原则”来提升餐馆命名效果。
[Abstract]:The name of Datong Restaurant is a window to understand the local customs, ideology and culture of Datong, and it is also a way to show the ideals and beliefs of Datong people. This paper mainly adopts quantitative and qualitative analysis, inductive deduction and chart statistical explanation to investigate 2606 Datong restaurant names. In order to better study the naming rules and cultural connotation of restaurant names in Datong City, this paper mainly discusses four aspects of pronunciation, words, culture and naming suggestions. The phonetic aspect has carried on the certain exploration to the syllable quantity, the rhythm, the phonetic rhetoric method and the phonetic change situation. In terms of words, the usage of proper name, title, general name and the characteristics of choice of words are analyzed, the combination structure is analyzed, and the pragmatic vagueness and politeness principle are also studied. The name of the restaurant in Datong shows its unique and profound cultural charm in terms of culture, mainly from the four aspects of Chinese traditional culture, Xikou culture, pasta culture, Buddhism and Taoism culture. In the investigation, we found that the names of restaurants in Datong City also appeared some problems such as text confusion, semantic obscurity, vulgar language, similar words and exaggerations, and put forward the "principle of legal compliance" and "principle of brand characteristics". The principle of language attraction improves the naming of restaurants.
【学位授予单位】：广西民族大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：H136;H116

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