修辞批评视角下北京申办2022年冬季奥林匹克运动会现场陈述词研究
发布时间：2018-09-07 11:30
【摘要】：随着全球经济一体化的不断发展和国际交流影响力的不断增强,世界各国的联系也日益紧密。在体育方面,奥林匹克运动会不仅是一场体育盛会,也是世界各国人民关注的焦点。冬季奥林匹克运动会作为它不可或缺的部分,吸引着全世界人民的注意力。世界各国都希望借举办冬奥会的机会来发展国民经济,推广国家文化,树立良好的国家形象,因此它们会积极争取冬奥会的举办权。在申办2022年冬奥会的现场,北京能战胜阿拉木图最终获得2022年冬奥会的举办权,其陈述人的现场陈述词起到了很大的影响作用,因此其陈述词在语言方面值得研究。本研究试图建立一种新的修辞批评模式,以比彻尔和伯克的修辞情境理论观点,以及亚里士多德的三诉诸理论为框架,针对北京申办2022年冬奥会现场陈述词,对王安顺、杨澜、于再清、姚明、张海迪、刘鹏、杨扬和李妮娜的申奥现场陈述词进行修辞分析,以期得出北京运用中奥陈述战胜阿拉木图在修辞方面的意义。本研究结论如下:首先,通过对北京申奥现场陈述词进行修辞情境分析,本研究发现北京在陈述词中对修辞情境内容的把控更加到位:从宏观角度对2022冬奥会做了发展规划;在陈述人物身份选择上更加全面;并且针对场馆自然条件缺陷给出了明确措施。其次,从亚里士多德三诉诸理论进行修辞分析,本研究发现北京在各陈述人的陈述词中对理性、情感和人格的灵活运用与把握使其更能获取听众的认同。最后,本研究试图通过上述两个理论建立并实现修辞批评的新模式,为申奥现场陈述词提供了系统的修辞分析,发现修辞不仅是一种工具,并且贯穿陈述始终,为以后的申奥国家在如何通过具有修辞技巧的陈述中提高获取奥运举办权的可能性提供了一个新的参考角度。
[Abstract]:With the continuous development of global economic integration and the increasing influence of international exchanges, the world is increasingly closely linked. In sports, the Olympic Games is not only a sports event, but also the focus of attention of people all over the world. The Winter Olympic Games, as an integral part of it, attract the attention of people all over the world. Countries all over the world hope to take the opportunity of hosting the Winter Olympics to develop the national economy, promote national culture and establish a good national image, so they will actively strive for the right to host the Winter Olympics. In the bid for the 2022 Winter Olympics, Beijing won the right to host the 2022 Winter Olympic Games over Almaty, and its narrator's statement played a very important role, so its statement is worth studying in terms of language. This study attempts to establish a new rhetorical criticism model, based on Beachell's and Burke's theory of rhetorical situation, and Aristotle's three-resort theory. In order to get the rhetorical significance of Beijing's victory over Almaty by using Chinese and Olympic statements, the rhetorical analysis is carried out by the on-site statements of Yu Zaiqing, Yao Ming, Zhang Haidi, Zhang Haidi, Zhang Haidi, Zhang Haidi and #china_person which are written on the scene of bidding for the Olympic Games in order to find out the rhetorical significance. The conclusions of this study are as follows: firstly, through the rhetorical situational analysis of the narrative words in the scene of Beijing's Olympic bid, this study finds that Beijing has more proper control over the rhetorical context content in the narrative words: from a macro perspective, it has made a development plan for the 2022 Winter Olympic Games; It is more comprehensive in the choice of persona's identity, and gives some definite measures in view of the defects of the natural conditions of the venue. Secondly, through the rhetorical analysis of Aristotle's three recourse theories, the present study finds that the flexible use and grasp of rationality, emotion and personality in the statements of all the presenters in Beijing make them more approachable to the audience. Finally, this study attempts to establish and implement a new model of rhetorical criticism through the above two theories, which provides a systematic rhetorical analysis for the on-site statements of the Olympic Games. It is found that rhetoric is not only a tool, but also runs through the statements all the time. It provides a new reference for the future Olympic bid countries in how to improve the possibility of obtaining the Olympic Games through rhetorical statements.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：H05
[Abstract]:With the continuous development of global economic integration and the increasing influence of international exchanges, the world is increasingly closely linked. In sports, the Olympic Games is not only a sports event, but also the focus of attention of people all over the world. The Winter Olympic Games, as an integral part of it, attract the attention of people all over the world. Countries all over the world hope to take the opportunity of hosting the Winter Olympics to develop the national economy, promote national culture and establish a good national image, so they will actively strive for the right to host the Winter Olympics. In the bid for the 2022 Winter Olympics, Beijing won the right to host the 2022 Winter Olympic Games over Almaty, and its narrator's statement played a very important role, so its statement is worth studying in terms of language. This study attempts to establish a new rhetorical criticism model, based on Beachell's and Burke's theory of rhetorical situation, and Aristotle's three-resort theory. In order to get the rhetorical significance of Beijing's victory over Almaty by using Chinese and Olympic statements, the rhetorical analysis is carried out by the on-site statements of Yu Zaiqing, Yao Ming, Zhang Haidi, Zhang Haidi, Zhang Haidi, Zhang Haidi and #china_person which are written on the scene of bidding for the Olympic Games in order to find out the rhetorical significance. The conclusions of this study are as follows: firstly, through the rhetorical situational analysis of the narrative words in the scene of Beijing's Olympic bid, this study finds that Beijing has more proper control over the rhetorical context content in the narrative words: from a macro perspective, it has made a development plan for the 2022 Winter Olympic Games; It is more comprehensive in the choice of persona's identity, and gives some definite measures in view of the defects of the natural conditions of the venue. Secondly, through the rhetorical analysis of Aristotle's three recourse theories, the present study finds that the flexible use and grasp of rationality, emotion and personality in the statements of all the presenters in Beijing make them more approachable to the audience. Finally, this study attempts to establish and implement a new model of rhetorical criticism through the above two theories, which provides a systematic rhetorical analysis for the on-site statements of the Olympic Games. It is found that rhetoric is not only a tool, but also runs through the statements all the time. It provides a new reference for the future Olympic bid countries in how to improve the possibility of obtaining the Olympic Games through rhetorical statements.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：H05
【参考文献】
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1 任毅;李宇;赵敏燕;朱少卿;王U，
本文编号：2228135
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