网络流行语的新制度经济学分析
发布时间：2018-11-18 19:08
【摘要】：随着互联网的广泛传播,语言的新变体——网络语言应运而生。网络流行语,作为网络语言的一种表现形式,更新速度更快,与社会贴合更紧密,在一定程度上反映了语言变化的普遍规律,具有较高的研究价值。通过分析有关网络流行语的已有研究,作者发现当前的研究大多数仍基于语言学及传播学理论;部分使用经济学原理的研究,也主要集中于网络流行语所带来的经济价值而非经济属性。本研究从网络流行语的经济属性出发,以网络流行语为研究对象,以新制度经济学理论为理论框架,采用案例分析、文献分析等交叉学科研究方法,分析网络流行语的发展变迁历程,探讨涉及语言演变的影响因素。文中主要就制度变迁理论、利益集团理论及交易成本理论对网络流行语的演变进行分析与探讨。从制度变迁角度来看,网络流行语演变的演变主要受潜在利益的驱动,正是由于潜在利益的存在,造成现有语言形式的不平衡,从而引起语言演变。作者通过分析影响网络流行语演变的供给、需求因素及博弈双方之间的博弈过程,为网络流行语的变迁机制提供了一种解释。从利益集团角度来看,利益集团主导着网络流行语的演变。部分网民团体甚至政府机构作为初级行动团体为网络流行语的产生及演变提供素材,而绝大多数的网民作为次级行动团体决定着网络流行语的最终形式。从交易成本角度来看,交易的最终目的都是为了实现潜在利益的最大化,换言之,交易成本的最小化。在交易成本理论中,作者主要从网络流行语演变过程出发,分析了影响网络流行语演变的主要成本;同时指出网络语言自身的特点作为一种潜在成本影响着它的最终演变形式。本研究运用经济学手段研究网络语言,拓宽了语言的研究视角。特别是,运用新制度经济学相关理论解释网络流行语的演变和发展,有助于系统地揭示网络流行语产生和发展的规律。
[Abstract]:With the wide spread of the Internet, a new variant of language, the network language emerged as the times require. As a form of expression of network language, network buzzwords are updated faster and more closely related to society, which to some extent reflect the general law of language change and have high research value. By analyzing the existing research on network catchwords, the author finds that most of the current studies are still based on the theories of linguistics and communication. Part of the research on the principles of economics also focuses on the economic value brought by network catchwords rather than economic attributes. This research starts from the economic attribute of network catchwords, takes the network catchwords as the research object, takes the new institutional economics theory as the theoretical framework, adopts the case analysis, literature analysis and other cross-disciplinary research methods. This paper analyzes the development and changes of network catchwords and discusses the influencing factors of language evolution. This paper analyzes and discusses the evolution of network buzzwords based on institutional change theory, interest group theory and transaction cost theory. From the perspective of institutional change, the evolution of network catchwords is mainly driven by the potential interests, it is because of the existence of potential interests, resulting in the imbalance of existing language forms, resulting in language evolution. By analyzing the supply, demand factors and game process of the evolution of network catchwords, the author provides an explanation for the vicissitude mechanism of network catchwords. From the angle of interest group, interest group dominates the evolution of network buzzwords. Some Internet users' groups and even government agencies as primary action groups provide materials for the emergence and evolution of network catchwords, while the vast majority of Internet users as secondary action groups determine the final form of network catchwords. From the point of view of transaction cost, the ultimate purpose of transaction is to maximize the potential benefits, in other words, to minimize the transaction cost. In the transaction cost theory, the author analyzes the main costs that affect the evolution of network catchwords, and points out that the characteristics of network language as a potential cost affects its final evolution. This study uses economic means to study network language, broadening the perspective of language research. In particular, applying the relevant theories of new institutional economics to explain the evolution and development of network catchwords is helpful to reveal systematically the law of the emergence and development of network catchwords.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：H136
[Abstract]:With the wide spread of the Internet, a new variant of language, the network language emerged as the times require. As a form of expression of network language, network buzzwords are updated faster and more closely related to society, which to some extent reflect the general law of language change and have high research value. By analyzing the existing research on network catchwords, the author finds that most of the current studies are still based on the theories of linguistics and communication. Part of the research on the principles of economics also focuses on the economic value brought by network catchwords rather than economic attributes. This research starts from the economic attribute of network catchwords, takes the network catchwords as the research object, takes the new institutional economics theory as the theoretical framework, adopts the case analysis, literature analysis and other cross-disciplinary research methods. This paper analyzes the development and changes of network catchwords and discusses the influencing factors of language evolution. This paper analyzes and discusses the evolution of network buzzwords based on institutional change theory, interest group theory and transaction cost theory. From the perspective of institutional change, the evolution of network catchwords is mainly driven by the potential interests, it is because of the existence of potential interests, resulting in the imbalance of existing language forms, resulting in language evolution. By analyzing the supply, demand factors and game process of the evolution of network catchwords, the author provides an explanation for the vicissitude mechanism of network catchwords. From the angle of interest group, interest group dominates the evolution of network buzzwords. Some Internet users' groups and even government agencies as primary action groups provide materials for the emergence and evolution of network catchwords, while the vast majority of Internet users as secondary action groups determine the final form of network catchwords. From the point of view of transaction cost, the ultimate purpose of transaction is to maximize the potential benefits, in other words, to minimize the transaction cost. In the transaction cost theory, the author analyzes the main costs that affect the evolution of network catchwords, and points out that the characteristics of network language as a potential cost affects its final evolution. This study uses economic means to study network language, broadening the perspective of language research. In particular, applying the relevant theories of new institutional economics to explain the evolution and development of network catchwords is helpful to reveal systematically the law of the emergence and development of network catchwords.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：H136
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