中美时尚杂志中化妆品广告语篇的礼貌策略对比研究
发布时间：2024-10-29 19:06
广告一直是内外研究一个热点,其是这个全化经济和信时代。学者们从不同角度对进行了研究,诸如广告语言、符号、语用等。但是,为一特殊广告,化妆品广告仍有很大研究空间。因,本研究目就是调查分析中美时杂志化妆品广告中语篇略和礼貌略使用情况。通过化妆品广告对比分析,望本文可以为礼貌略研究供一个新研究方向,促进对文化理和跨文化交际,吸引更多人更深入研究。 合Brown和Levinson礼貌略(Brown and Levinson 1978, 1987) van Dijk宏观语篇理论(van Dijk 1977),本文分析了中英化妆品广告语篇中语篇略使用异同其中所使用到礼貌略。宏观角度,本文研究主要中语义层面语步和语篇组模分析,语用建层面对“reason”和“tickle”两广告类型了对比分析。微观角度则主要研究称谓。本文研究语料为224个化妆品广告语篇,来源为美时杂志COSMOPOLITAN和Vogue其中发行版Vogue服与美容,时·Cosmopolitan。 本文含有六章。第一章介绍了研究背景,研究目和意义。第二章为文述,分别述了内外对广告语篇和礼貌相关研究。第三章为研究所依据理论框。研究...
【文章页数】：60 页
【学位级别】：硕士
【文章目录】：
Abstract
摘要
List of Abbreviations
List of Figures and Tables
Chapter 1 Introduction
1.1 Research Background
1.2 Purpose of the Present Study
1.3 Significance of the Study
1.4 Structure of the thesis
Chapter 2 Literature Review
2.1 Cosmetic Advertising Discourse
2.2 Relevant Studies on Advertising Discourse
2.3 Previous Studies on Politeness
2.4 Previous Studies on Advertising and Politeness
2.5 Summary
Chapter 3 Theoretical Frameworks
3.1 Brown and Levinson's Politeness Theory
3.1.1 Conceptualization of Face
3.1.2 Face Threatening Acts
3.1.3 Strategies for Performing FTAs
3.2 van Dijk's Macro-structures of Discourse
3.2.1 Semantic macro-structure
3.2.2 Macro-speech act
3.2.3 Pragmatic macro-structure
3.3 Move and Text pattern
3.4 Reason and Tickle ads
3.5 Micro-structure level choices of discourse
Chapter 4 Methodology
4.1 Research questions
4.2 Research design
4.2.1 Data collection
4.2.2 Research procedure
4.3 A Pilot Study---a comparative analysis of two samples
Chapter 5 Analysis and Discussion
5.1 Macro-structure Discourse and Politeness Strategies Applied in CEMCAds
5.1.1 The Characteristics of Semantic Macro-structure Discourse Strategies
5.1.2 Politeness Strategies Applied in CEMCAds
5.2 Micro-structure Discourse and Politeness Strategies Employed in CMCAds
5.2.1 Personal reference in two corpora
5.2.2 Politeness reflected in the personal reference
5.3 The Universality and Particularity of the Politeness Strategies Conveyed in CEMCAds
5.4 Discussion of the Results
Chapter 6 Conclusion
6.1 Major Findings
6.2 Implications
6.3 Limitations and Suggestions for Further study
References
Acknowledgements
本文编号：4008487
【文章页数】：60 页
【学位级别】：硕士
【文章目录】：
Abstract
摘要
List of Abbreviations
List of Figures and Tables
Chapter 1 Introduction
1.1 Research Background
1.2 Purpose of the Present Study
1.3 Significance of the Study
1.4 Structure of the thesis
Chapter 2 Literature Review
2.1 Cosmetic Advertising Discourse
2.2 Relevant Studies on Advertising Discourse
2.3 Previous Studies on Politeness
2.4 Previous Studies on Advertising and Politeness
2.5 Summary
Chapter 3 Theoretical Frameworks
3.1 Brown and Levinson's Politeness Theory
3.1.1 Conceptualization of Face
3.1.2 Face Threatening Acts
3.1.3 Strategies for Performing FTAs
3.2 van Dijk's Macro-structures of Discourse
3.2.1 Semantic macro-structure
3.2.2 Macro-speech act
3.2.3 Pragmatic macro-structure
3.3 Move and Text pattern
3.4 Reason and Tickle ads
3.5 Micro-structure level choices of discourse
Chapter 4 Methodology
4.1 Research questions
4.2 Research design
4.2.1 Data collection
4.2.2 Research procedure
4.3 A Pilot Study---a comparative analysis of two samples
Chapter 5 Analysis and Discussion
5.1 Macro-structure Discourse and Politeness Strategies Applied in CEMCAds
5.1.1 The Characteristics of Semantic Macro-structure Discourse Strategies
5.1.2 Politeness Strategies Applied in CEMCAds
5.2 Micro-structure Discourse and Politeness Strategies Employed in CMCAds
5.2.1 Personal reference in two corpora
5.2.2 Politeness reflected in the personal reference
5.3 The Universality and Particularity of the Politeness Strategies Conveyed in CEMCAds
5.4 Discussion of the Results
Chapter 6 Conclusion
6.1 Major Findings
6.2 Implications
6.3 Limitations and Suggestions for Further study
References
Acknowledgements
本文编号：4008487
本文链接：https://www.wllwen.com/wenyilunwen/yuyanyishu/4008487.html
