新媒体语境下美国苗族跨文化传播的研究

发布时间：2017-12-26 18:31

本文关键词：新媒体语境下美国苗族跨文化传播的研究　出处：《浙江传媒学院》2017年硕士论文　论文类型：学位论文

【摘要】：跨文化传播是不同文化背景的人们之间发生的信息传播与文化交往活动。[1]它是人类传播活动的重要组成部分。通过跨文化传播活动,满足了国家与国家之间,族裔与族裔之间,个人与个人之间的交往与互动,维系了社会结构的动态平衡,促进了人类文化的发展与变迁。苗族是一个跨国界少数民族,由于历史原因,起源于中国的苗族散落在世界各地,他们的足迹遍布了亚洲、美洲、欧洲和澳洲。如今,美国有20多万苗族人口。[2]虽然以战争难民身份进入美国,但现在他们在政治、经济、文化等方面已经取得了明显的进步。在融入美国社会的过程中,也不断发展着自己的文化与传统,在新媒体时代,其构建了诸如Hmong Times Online(苗族时代在线)、Hmong Studies Journal(苗族研究期刊)等一些网络传播平台与各类民间传播组织。但是,其跨文化传播过程遇到了一些障碍,这种障碍不仅来自于自身社区媒体的局限性,还有外界诸如文化霸权等冲击。在面对文化冲突与文化适应问题之时,建立一个高效的对外渠道展现与传播自身优良文化、搭建与外界沟通的桥梁显得尤为重要。在全球化背景下,一个民族想要展示自己的形象、传播自己的信息,就必须借助新媒体的力量扩大其影响力。目前,美国苗族已经在新媒体平台建立自己的传播渠道,其是如何利用新媒体进行对外传播的?取得了哪些成绩?在此过程中又有哪些困境和不足之处?如何利用新媒体的互动、高效、开放等优势克服各种困难进行跨文化传播,是值得美国苗族人去思考的问题。本文研究的就是新媒体语境下美国苗族的跨文化传播,具体如下:第一部分绪论,阐述了本文的选题背景,研究意义,国内外研究现状综述及评价,研究目的和研究方法,研究的重点和难点。第二部分主要是对美国苗族的概述,对苗族进行界定,对其迁移史进行描述,最后对美国的苗族从历史背景、人口分布、融入美国的情况进行介绍。第三部分介绍了关于跨文化传播和新媒体的相关理论,以及加强美国苗族跨文化传播的必要性,介绍其跨文化传播媒介的发展,论述了新媒体在跨文化传播中的优势。第四部分论述了新媒体语境下美国苗族跨文化传播的概况和不足,深入探讨了造成困境的内在因素和外在因素。第五部分在已分析的美国苗族跨文化传播不足的基础上,从新媒体视角出发,提出了解决问题、提高跨文化传播效果的策略。本文所分析的内容不仅针对美国苗族跨文化传播,同时也希望对少数族裔的传播学研究提供一些帮助。
[Abstract]:Intercultural communication is the information communication and cultural communication between people of different cultural backgrounds. [1] it is an important part of human communication. Through intercultural communication activities, we have met the interaction and interaction between nations and ethnic groups, between individuals and individuals, maintaining the dynamic balance of social structure and promoting the development and change of human culture. Miao is a cross border ethnic group. Because of historical reasons, the Miao nationality originated in China is scattered all over the world, and their footprints are spread all over Asia, America, Europe and Australia. Today, there are about 200000 Hmong people in the United States. Although [2] has entered the United States as a war refugee, it has made significant progress in political, economic and cultural aspects. In the process of integration into American society, but also the continuous development of their own culture and traditions, in the new media era, the construction of the Times Online (such as Hmong, Hmong, Studies and Miao Times Online) Journal (Journal of Miao) and some other network communication platform and spread all kinds of folk organization. However, there are some obstacles in the process of intercultural communication. This obstacle not only comes from the limitations of its own social media, but also the impact of external culture hegemony. In the face of cultural conflict and acculturation, it is particularly important to establish an efficient external channel to show and spread its own fine culture and build bridges with the outside world. In the context of globalization, a nation wants to display its image and disseminate its information, so it must expand its influence with the power of new media. At present, the United States and Miao have established their own channels of communication in the new media platform, which is how to use new media for external communication? What are the results obtained in this process? What are the difficulties and deficiencies? How to use new media interactive and efficient, open and other advantages to overcome all kinds of difficulties of cross-cultural communication, is the United States is the Miao people to think about the problem. This paper studies the cross-cultural communication of the Miao people in the new media context. The following are the following parts: the first part is the introduction, which describes the background and significance of the research, summarizes and reviews the research status at home and abroad, and points out the key points and difficulties of the research. The second part is the overview of the Miao people in the United States, the definition of the Miao nationality, the description of its migration history, and finally, the introduction of the Miao people's historical background, population distribution and the integration into the United States. The third part introduces the related theories of intercultural communication and new media, and the necessity of strengthening the cross cultural communication of the Miao people in the United States, introduces the development of its intercultural communication media, and discusses the advantages of new media in intercultural communication. The fourth part discusses the general situation and shortcomings of the cross-cultural transmission of the American Miao in the context of the new media, and discusses the internal and external factors that cause the dilemma. The fifth part, based on the analysis of the lack of cross cultural communication of Miao people in the United States, and from the perspective of new media, puts forward strategies to solve problems and improve the effectiveness of intercultural communication. The content of this article is not only aimed at the cross cultural transmission of the American Miao, but also hopes to provide some help to the study of the communication of ethnic minorities.
【学位授予单位】：浙江传媒学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：C95;G206

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