《羊城晚报》、《新民晚报》近三届夏季奥运会新闻标题研究（2008—2016）

发布时间：2017-12-27 14:12

本文关键词：《羊城晚报》、《新民晚报》近三届夏季奥运会新闻标题研究（2008—2016）　出处：《安徽大学》2017年硕士论文　论文类型：学位论文

【摘要】：新闻标题立于新闻之前,恰似新闻的眼睛。正如从人的眼神里可以窥察出人的内心世界一样,传神又富有魅力的好标题,能让受众感受到正在萌生着、变动的新鲜事儿。无可置疑,纸媒在同一新闻事件报道上的竞争日趋激烈,纸媒竞争成败的关键,是基于受众对新闻信息的认知度与满意度上的。而这种满意度又常常始于标题。标题是现代新闻不可分割的一部分,是新闻信息为受众所接受的必经通道,是新闻发生作用的起始点。纵观新闻标题的相关研究,人们往往把形式和内容独立开来;新闻标题的形式研究一般从新闻写作角度出发,有的文章重点落在如何制作新闻标题上,有的重在新闻标题的赏析;新闻标题的内容研究则落在语言学范畴内,从语法结构、语言修辞等角度阐述,而新闻标题形式和内容的研究之间缺乏内部联系。在《羊城晚报》、《新民晚报》近三届夏季奥运会的新闻标题中,有很多乍看起来"语句不通"的句子,有的标题会引用流行语、方言以及修辞手法来表辞达意,经常会出现"战争"、"江湖"、"侠客"、"称霸"这类浸透着"中国风"意境的标题,还有很多突破常规语法结构的句子,这些看似不合理的表达形式非但没有引起读者的反感,反而给读者带来绝妙的阅读体验,这不得不引人深思。本论文尝试把形式和内容结合起来,由表及里,由浅入深,因为形式和内容在报纸新闻标题上应该是既对立又统一的关系,内容决定形式,而标题形式的运用最终要符合新闻标题的内容要求。本文尝试用"版面空间"和"视觉冲击"这双重原因来解释新闻标题中出现的超常规词语搭配现象,受制于报纸版面空间的限制,新闻标题会被压缩甚至出现变异现象,而这种变异一般不会出现在新闻正文中。部分新闻标题还会通过标点符号和修辞格的使用来营造空间感和美感,以此来增加新闻标题的"视觉冲击"力,从而吸引读者的注意力。在对新闻标题形式和内容作出分析和研究后,论文上升到区域文化研究的角度,从沪粤两地的文化差异角度来简析两大报纸在新闻标题编辑手法上产生差异化的深层次原因。海派文化和岭南文化在实质上有共通之处,它们都有浓厚的市民性和商业性,这种商业性和市民性为两地报业的飞速发展,提供了丰厚的土壤,反过来,两家报纸在标题制作上又会极力迎合市民社会的需要。但是,二者之间又存在很大的差异。海派文化显得包容和精细,反映在《新民晚报》新闻标题制作上,即标题显得精致和端庄,其标题制作者往往会对新闻标题进行提炼,力求在形式上对仗工整,内容上写意传神;岭南文化更富有好斗性和冒险性,《羊城晚报》的标题制作中显得粗犷和原始,其标题制作者更注重客观叙事,讲究写实。标题一般非常具体,不过多"雕琢",用词十分犀利,编者的褒贬之情从字里行间一眼就能看出来。
[Abstract]:The news headlines appear before the news, just like the eyes of the news. As the human eyes can find people's inner world, vivid and charming good title, can let the audience feel a budding and changing fresh thing. In the same paper above suspicion doubt, reported news events on the increasingly fierce competition, the key to the success of competition is based on paper media, audience awareness and satisfaction on news information. This degree of satisfaction often begins with the title. The title is an inseparable part of the modern news, it is the necessary channel for the news information to be accepted by the audience, and it is the starting point of the role of the news. The related research of news headlines, people usually take the form and content of separate; research form of news headlines from the perspective of news writing, some articles focus on how to make the headline on the appreciation of some news headlines on news headlines; research content falls in linguistic field, elaborated from the perspective of grammatical structure, language and rhetoric, and the lack of internal connection between the form and content of the news headlines. In "Yangcheng Evening News", "Xinmin Evening News" in the three summer Olympics news headlines, many at first glance "statement impassability" sentences, some titles quotes, dialect and rhetoric to form speech feelings, often appear "war", "rivers and lakes", "Knight", "this kind of" seek hegemony "with Chinese wind" conception of the title, there are many unconventional grammatical structure of the sentence, these expressions seem unreasonable not only cause the reader, but give readers a wonderful reading experience, it is thought-provoking. This paper attempts to combine the form and content, from the outside to the inside, from the shallower to the deeper, because the form and content in newspaper headlines should be the relationship of the unity of opposites, and content determines form, use the title form to meet the final content of news headlines. This paper attempts to explain the news headlines in the transnormal collocation phenomenon with the "space" and "visual impact" of the double reasons, subject to the newspaper space limit, news headlines will be compressed even variation, and this variation generally does not appear in the news text. Some news headlines also use punctuation marks and figures of speech to create sense of space and sense of beauty, so as to increase the visual impact of news headlines and attract readers' attention. After analyzing and studying the form and content of news headlines, the paper rises to the perspective of regional culture research, and analyzes the deep reasons for the differences between the two newspapers in Editing News Headlines from the perspective of cultural differences between Shanghai and Guangdong. Shanghai culture and south of the Five Ridges culture are similar in nature, they have a strong public and commercial, commercial and public for the rapid development of the two newspapers, provides rich soil, in turn, requires two newspapers in the title and will cater to the civil society. However, there is a great difference between the two. Shanghai culture is inclusive and fine, reflected in the "Xinmin Evening News" news headline, the title is refined and dignified, the title makers tend to headline was refined, and strive to in the form of antithesis neat, content vivid freehand; south of the Five Ridges culture is more aggressive and risky, "Yangcheng Evening News" title production looks rough and primitive, the title makers pay more attention to the objective narrative, meticulous and realistic. The title usually very specific, but "carve", the words are sharp, editor. Appraise look out from between the lines at a glance.
【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G213

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