轻应用:“互联网发展下半

发布时间：2017-12-27 14:41

本文关键词：轻应用:“互联网发展下半场”消费场景的重构——试论小程序的生成逻辑与操作关键　出处：《青年记者》2017年25期 　论文类型：期刊论文

【摘要】：正随着"互联网发展下半场"的到来,BAT(百度,阿里巴巴,腾讯)等互联网巨头已经完成了对于规模化共性市场的横向瓜分,人口红利的市场要素已经消耗殆尽,"下半场"发展的重心转移到对于分众市场、个性化需求以及低频度需求、高场景性需求的深度挖掘上来。大数据技术和人工智能技术应时而至,以解决利基市场中细分需求的定义与定位,及其传播路径和供需场景的构建等等问题。场景——作为所有这一切的"接触界面"——便逐渐发展成
[Abstract]:With the development of the Internet in the second half "of the arrival of BAT (Baidu, Alibaba, Tencent) and other Internet giants have been done for the transverse scale common market share, market factors in the demographic dividend has been depleted," the second half of the focus of development for transfer to the market, and the frequency of demand, individual demand the scene of high demand. Big data technology and AI technology should come to solve the definition and location of niche demand in niche market, and the problems of communication path and supply and demand scenario construction. The scene, as the "contact interface" of all, is gradually developed
【作者单位】：北京师范大学新闻传播学院;中国人民大学新闻与社会发展研究中心;
【分类号】：G206
【正文快照】： 着“互联网发展下半场”的到来,BAT(百度,阿里巴巴,腾讯)等互联网巨头已经完成了对于规模化共性市场的横向瓜分,人口红利的市场要素已经消耗殆尽,“下半场”发展的重心转移到对于分众市场、个性化需求以及低频度需求、高场景性需求的深度挖掘上来。大数据技术和人工智能技术应

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