我国体育真人秀电视节目对全民健身影响的SWOT分析

发布时间：2017-12-27 23:13

本文关键词：我国体育真人秀电视节目对全民健身影响的SWOT分析　出处：《吉林体育学院》2017年硕士论文　论文类型：学位论文

【摘要】：随着时代的发展与进步,人们生活水平也逐步提高,社会压力接踵而至,运动参与时间相应减少,国民身体健康状况逐年下降。为了进一步提高国民身体素质,增加运动参与时间,国务院在2009年下发每年的8月8日为全民健身日,让更多的群众参与到运动中,提高每个人的身体素质,增强人们锻炼与自我健康意识。2011—2015年的《全民健身计划》中提出要充分利用广播电视、平面媒体、新媒体等传媒方式提高公民的科学健身要素。我国市场经济的不断发展,电视产业化市场化的探索更加深入,各大卫视相继引进了各种有关于体育类的综艺节目,将体育运动更好的融入到娱乐中,引导人们积极主动的参与到运动中。体育真人秀电视节目的出现,就以丰富的内容、新颖的形式,以及娱乐明星为主角,吸引了广大观众的关注力,人们在观看综艺节目的同时也感受到了体育运动的魅力所在,为我国大力开展全民健身起到了宣传和示范的作用。为了更好地研究体育真人秀电视节目对我国全民健身发展的影响,本文在运用文献资料法、逻辑分析法、PEST分析法的基础上,运用SWOT分析法,对体育真人秀电视节目对全民健身发展的影响进行优势、劣势、机会和威胁分析。研究表明:体育真人秀电视节目对全民健身发展的优势主要有,在观看节目的同时可以缓解人们的压力、有助于增加人们的团队协作能力、增长人们的体育知识、明星效应,带动全民健身运动、带动体育产业发展、促进全民健身运动;劣势主要有健身场地不健全,缺乏专业指导人员、节目本身存在一定的危险性、制作理念落后,忽视体育产业化运作;机会主要有国家政策的实施、满足观众多样的需求、借助新媒体,全方位的进行宣传;威胁主要有观众审美心理不断提高、应对参与式文化的挑战、人们生活水平和健康意识的提升等方面进行分析和组合,都对广大观众积极参与到全民健身的行列中来,促进了电视媒体和大众体育的共同发展。
[Abstract]:With the development and progress of the times, people's living standard is gradually improving. Social pressure is coming. Sports participation time is decreasing, and the national health condition is decreasing year by year. In order to further improve the national physical fitness and increase the participation time of sports, the State Council issued the National Fitness Day in August 8th every year in 2009, so that more people can participate in sports, improve everyone's physical quality and enhance people's exercise and self health consciousness. From 2011 to 2015, the national fitness program put forward that we should make full use of media such as radio and TV, print media and new media to improve citizens' scientific fitness elements. With the continuous development of China's market economy, the exploration of TV industrialization and marketization is more thorough. Various TV shows have introduced various kinds of sports shows, introducing sports into entertainment and guiding people to participate in sports actively. Sports reality television, with rich content, novel form, and entertainment stars, attracted the attention of wide audience, people watch variety shows also feel the charm of sports, for our country to vigorously carry out the national fitness plays a role of propaganda and demonstration. In order to better study the sports reality television program on the development of China's national fitness, based on the use of literature, logical analysis, PEST analysis, using SWOT analysis method, analyzes the advantages and disadvantages, opportunities and threats of physical reality television program on the development of national fitness. Research shows that: the advantage of sports reality television program on the development of national fitness mainly, watch programs at the same time can alleviate the pressure of the people, help to increase people's team cooperation ability, increase people's knowledge, sports star effect, bring fitness movement, promote the development of the sports industry, and promote the national fitness campaign; the main disadvantage there are fitness facilities is not perfect, lack of professional guidance personnel, there is a risk of the program itself, the idea of making a backward, ignoring the operation of sports industrialization; there are lots of opportunities for implementation of the national policy to meet the diverse needs of the audience, with the new media, a full range of publicity; threats are increasing, with the audience aesthetic psychology the challenge of participatory culture, people's living standard and health awareness are analyzed and combined, are actively involved in the majority of the audience In the ranks of the whole people's fitness, the common development of TV media and mass sports has been promoted.
【学位授予单位】：吉林体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G222;G812.4

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