媒介使用对医患信任与社会信任的影响比较分析

发布时间：2017-12-28 11:04

本文关键词：媒介使用对医患信任与社会信任的影响比较分析　出处：《新闻界》2017年06期 　论文类型：期刊论文

【摘要】：基于中国综合社会调查2011年与2012年的数据,本文从信息传播的视角探讨了媒介使用对医患信任与社会信任的影响。数据分析表明,传统媒介和新媒介的受众有着不同的人口特征,这些特征影响了他们的医患信任与社会信任;除了传统媒介电视使用会提高医患信任与广播使用会提高社会信任外,其它媒介的使用都降低了医患信任与社会信任;而且传统媒介对医患信任的影响力要高于对社会信任的影响力,需要改变"受难式"医疗报道框架观,应用建设性的传播方式重建医患信任。新媒介相比传统媒介,降低信任的方向与显著性不同,互联网与手机定制信息"线性负向"显著性降低了医患信任与社会信任,而传统媒介在降低信任中基本表现为"U型",而且互联网比手机定制的影响力更大,互联网媒介需要从个体理性向公共理性的逻辑转变,达成重叠共识以重建信任。
[Abstract]:Based on the data of China's comprehensive social survey in 2011 and 2012, this paper discusses the influence of media use on doctor-patient trust and social trust from the perspective of information dissemination. The data analysis shows that the traditional media and new media audiences have different demographic characteristics, these characteristics affect their doctor-patient trust and social trust; in addition to the traditional TV media can improve the doctor-patient trust and broadcasting will improve social trust, other media that have reduced the doctor-patient trust and social trust and tradition; the influence of media on doctor-patient trust is higher than that of the influence of social trust, need to change the "suffering" medical report frame concept, application of constructive communication to rebuild trust between doctors and patients. The new media compared to traditional media, reduce the trust in different directions and the significant, the Internet and mobile phone customization information "negative linear reduced doctor-patient trust and social trust to a" significant, while the traditional media in the lower trust in the basic performance of "U", and the Internet than the mobile phone customization is more influential, the Internet media need to change from individual rationality to public rationality logic, overlapping consensus to rebuild trust.
【作者单位】：温州医科大学管理系;
【基金】：国家社科基金一般项目“基于双边关系的医患信任违背与修复机制研究”(16BGL182)
【分类号】：G206;R197.3
【正文快照】： 一、引言随着风险社会的来临,信任危机加剧,“老人摔倒无人敢扶”的社会现实,反应出社会信任的缺失。另一方面近年来医患关系紧张,伤医杀医事件频现,医患问题不断凸显,甚至引发大规模的群体性事件,反应出医患信任危机加剧,如果医患信任降低到一定程度,那么医患关系将会失控,危

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