医学界对规范自媒体的诉求——基于“小苏打‘饿死’癌细胞”事件的思考

发布时间：2017-12-30 20:34

本文关键词：医学界对规范自媒体的诉求——基于“小苏打‘饿死’癌细胞”事件的思考　出处：《医学与哲学(A)》2017年07期 　论文类型：期刊论文

【摘要】：以"小苏打‘饿死’癌细胞"事件为切入点,从自媒体对大众健康及健康教育的影响等方面,阐述了规范自媒体的迫切性和必要性,提出医学界对于规范自媒体的诉求。指出自媒体报道医学事件存在的失范现象,如谣言泛滥、客观性分析缺失、严谨性和专业性缺乏等,并分析了这些失范现象产生的原因,包括自媒体自身的特点、发布和传播主体个体性与传播空间公共性的矛盾、科学传播具有专业性等内部原因,以及监管惩处力度不够,失范报道代价低、发布者和受众媒介素养不高等外部的原因。从医学界、政府和公众三方面对规范自媒体提出了建议。
[Abstract]:Taking the incident of 'starve to death' cancer cells of baking soda as the starting point, this paper expounds the urgency and necessity of standardizing the self-media from the aspects of the influence of self-media on public health and health education. The author points out that the medical affairs reported by the media are abnormal, such as the spread of rumors, the lack of objective analysis, the lack of rigour and professionalism, and so on. And analyzed the causes of these abnormal phenomena, including the characteristics of the media itself, the issue and dissemination of the main body of individual and communication space public contradictions, scientific communication with professional and other internal reasons. And the external reasons such as inadequate supervision and punishment, low cost of abnormal reporting, low media literacy of publishers and audiences, and so on. From three aspects of the medical profession, government and the public, this paper puts forward some suggestions to regulate the self-media.
【作者单位】：重庆医科大学公共卫生与管理学院/医学与社会发展研究中心/健康领域社会风险预测治理协同创新中心;
【分类号】：G206;R-05
【正文快照】： (1)重庆医科大学公共卫生与管理学院/医学与社会发展研究中心/健康领域社会风险预测治理协同创新中心重庆4000162016年9月21日~25日,一则“小苏打‘饿死’癌细胞”的报道,在短短几天内被众多传统媒体和网络媒体竞相报道,在朋友圈内疯狂传播。21日《浙江日报》以标题为“世界性

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