我国重大公共事件网络舆情云治理研究

发布时间：2018-01-01 04:43

  本文关键词：我国重大公共事件网络舆情云治理研究　出处：《华中科技大学》2016年博士论文　论文类型：学位论文

  更多相关文章： 重大公共事件 网络舆情 云治理 数据模型 业务模型 工具模型 制度保障

【摘要】：“重大公共事件”是指涉及的群体集合规模大、影响范围广、影响力大的公共事件。本文将事件作为网络舆情产生的背景或起因,重点研究由重大公共事件引发的网络舆情。当前,我国正处于社会易失序、经济易失调、心理易失衡、社会伦理易失范的社会经济转型期,也是重大公共事件的多发期。例如,新疆“5.22"和昆明“3.1”暴力恐怖袭击、历年两会和历次党代会召开、中石化东黄输油管线爆炸、“7.23”甬温线动车事故等一系列重大公共事件,都曾在网络上引发热议。网络舆情成为事件处置的重要效果衡量指标和事件宣传的重要阵地。某种程度上说,如不能对网络舆情进行有效、及时、准确的收集、研判、预测、把握、处置和引导,则很可能会诱发公共危机甚至危及社会稳定。随着社会进步和民主化进程的深化,公共管理主体应对网络舆情的方式逐渐从被动转变为主动,从封堵转变为引导,从管控转变为治理。从生态学和系统学角度来看,我国重大公共事件网络舆情的治理环境尚不成熟,治理主体还比较单一,治理工具还不够丰富,存在着部门职能交叉、机构庞杂、沟通困难、信息不全、社会力量参与不多等诸多问题,急需探求理论支撑和解决之策。针对重大公共事件网络舆情治理问题,在协同治理、云计算等相关理论和技术支撑下,本文提出了云治理模式。这是一种基于云计算技术、多主体联网参与、数据共享的高弹性治理模式：通过对网络中的数据资源和计算资源进行共享和统一调度,实现全网舆情信息常态化监测,提升事前舆情热点发现能力,为事中和事后制定舆情治理策略提供数据支撑；不同治理主体成为网络中互联互通的节点,根据需要组合团队,通过在线对话、协商和谈判等多种形式进行沟通,在数据分析和利益平衡的基础上,共同定制网络舆情治理策略,并采取线上和线下的联合行动来执行决策,使重大公共事件网络舆情状态达到预期目标。从公共决策角度来看,云治理模式下决策环境、决策体制、决策主体、决策方法和决策监督均实现了一定优化。研究发现,数据、业务和工具是实现重大公共事件网络舆情云治理模式的三要素。云治理模式下的数据模型主要包括数据存储、数据组织、数据处理和数据管理四个单元：数据存储主要解决云治理网络中数据的存放形态和形式问题,基于云计算环境衍生出与传统数据中心不同的方式；数据组织主要解决数据的分类问题,基于网络舆情治理的业务维度对网络数据进行分类组织；数据处理主要提供数据的快速计算能力,数据管理主要实现数据的注册、定位和监控等问题。多主体参与治理后利益分配格局的变化和技术发展的成果是重大公共事件网络舆情治理流程再造的内部和外来动力。在业务模型创新方面,云治理模式构建了以信息为源头、以信息为终点的闭环业务流程。在舆情治理的信息采集、信息分析、确定目标、提出备选方案、确定方案和采取行动等六个传统环节中,围绕信息系统的引入和技术成果的运用,优化再造了分布式采集分析环节、集群式决策制定环节和联动式决策执行环节。云治理工具的创新主要在于提供在线治理的手段,通过各类业务应用来体现。云治理工具模型的构建实质是一个业务内容框架化、平台化、虚拟化的过程。从逻辑上看,云治理工具模型包括物理层、虚拟化层、数据层、服务层和工具层。按照不同主体的治理活动类型,设计了信息发布类、舆情处理类、会商讨论类和辅助决策类工具。最后,本文指出,云治理模式的实现,在关注业务和技术融合的同时,也需要建立相关的制度,论文研究了议事协调机制、网络信任机制、信息共享机制、全程问责机制和智库咨询机制,组成了云治理的制度保障基础。
[Abstract]:"Major public events" refers to the ensemble size, affecting a wide range of public events. This paper will have a big influence of network public opinion events as background or origin, focuses on the study of network public opinion caused by the major public events. At present, our country is in the social economic order volatile, easy psychological disorders, easy the imbalance of social ethics, to the anomie of social and economic transition period, but also an important period of multiple public events. For example, the "Xinjiang 5.22" and "3.1" Kunming violent terrorist attacks, held over the previous congress and NPC and CPPCC, Sinopec East yellow oil pipeline line explosion, "7.23" Yongwen line and a series of major accident public events have on the network sparked heated debate. The network public opinion has become an important position in the important effect of event handling measure and event publicity. To some extent, if not effective, public opinion on the network timely, accurate The collection, analysis, forecast, grasp, disposal and guide, is likely to induce the public crisis and even endanger social stability. With the deepening of social progress and the democratization process, the main response to the Internet public opinion public management gradually change from passive to active, from closure to guide, from control to governance. From the change see the perspective of ecology and environmental management system, the major public events of network public opinion in China is still not mature, governance is still relatively simple, governance tools are not rich enough, there are cross departmental functions, complex institutions, communication difficulties, incomplete information, social forces to participate in not many problems, need to seek theoretical support and solutions according to the policy. The major public events of network public opinion management problems in collaborative governance, cloud computing and other related theory and technology, proposed the cloud governance mode. This is based on a cloud A multi agent technology, network participation, high elastic governance mode of data sharing: Based on the data resources and computing resources in the network sharing and unified scheduling, to achieve full network public opinion information normalization monitoring, improve public opinion in advance of topic detection ability, provide data support for the matter and after making public opinion management strategy; different governance subjects a node interconnection network, according to the team, through online dialogue, communication and consultation and negotiation and other forms, on the basis of data analysis and balance of interests, the common custom of network public opinion management strategy, and take joint actions online and offline to make decisions, major public events to network public opinion the expected goal. From the public policy perspective, cloud governance decision-making environment, decision-making system, decision-making body, decision-making methods and supervision are realized Optimization. The study found that data, business and tools are the three elements of major public events network public governance model. Cloud model cloud data management mode mainly includes data storage, data organization, data processing and data management of four modules: data storage mainly solves the data cloud governance network stored in shape and form the problem, derived from the cloud computing environment is different from the traditional data center based on data organization; mainly solves the problem of data classification, dimensions of business management of Internet public opinion to classify network based on data; data processing provides fast computation capability of data, data management mainly realizes data registration, positioning and monitoring. The development and change of the pattern of interests distribution and technology management after the achievement is a major public event of network public opinion management and internal process reengineering External power. In the business model innovation, cloud governance model was constructed with the information source, with information as the end point of closed-loop business processes. In the collection of information, public opinion management information analysis, determine the target, proposed alternatives, plan and take action in six aspects of traditional, around the introduction of information system and application technology, optimization and reengineering of distributed acquisition analysis, cluster decision making process and decision execution linkage link. Cloud governance innovation management tool is primarily to provide online means of governance, embodied by all kinds of business applications. To build cloud governance tool model is the essence of a business framework of the platform. The process of virtualization. From a logical point of view, cloud management tool model including physical layer, virtual layer, data layer, service layer and tool layer. According to the different type of the governance body, design the letter Information issue, public opinion class, class consultation and auxiliary decision tools are discussed. Finally, this paper pointed out that the implementation of cloud management mode, on the integration of business and technology at the same time, also need to establish the relevant system of deliberation and coordination mechanism, trust mechanism, information sharing mechanism, accountability mechanism and process a consultation mechanism, formed a system of cloud based governance protection.

【学位授予单位】：华中科技大学
【学位级别】：博士
【学位授予年份】：2016
【分类号】：D630;G206
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本文编号：1362993