中国视频网站文化漫谈性PGC节目内容生产研究

发布时间：2018-01-02 14:03

  本文关键词：中国视频网站文化漫谈性PGC节目内容生产研究　出处：《河北大学》2016年硕士论文　论文类型：学位论文

  更多相关文章： 文化类PGC节目 内容生产 《晓说》 《罗辑思维》 《鸿观》

【摘要】：随着Web3.0时代的到来,视频网站的内容生产逐渐从UGC(User-generated Content,用户内容生产)模式走上PGC(Professionally-generated Content,专业内容生产)模式,各式各样的网站自制节目、自媒体节目登上了历史舞台。在这其中,以《晓说》《罗辑思维》《鸿观》等为代表的一些文化漫谈性质PGC节目引起了用户的广泛关注,并赢得了良好的口碑。而作为文化类节目的一个分支,其内容生产必为重中之重。于此,笔者以网络传播和媒介经营管理两方面的相关理论作为依据,以文本细读及比较分析的方法,通过对几档较有代表性的文化漫谈性PGC节目诸多外向特点的聚类分析,以复盘推演的形式还原节目制作方在内容生产方面的理念与策略,以此达到对于节目内容生产成功之道的准确把握。文化漫谈性PGC节目所外化呈现出的诸多特点,无不凝结着其内在内容生产的策划与创新。准确的受众把握,完整的主持人择取机制,集中体现了节目用户与主持人双中心的内容生产理念;而选题上的包罗万象,形式上的多元互动以及表达风格上的叙议结合,则作为此一理念的具体表达,生发为节目内容生产中的代表性策略。由此看来,尽管身处互联网商业大潮,商业化包装日臻见重,但内容生产仍在本类节目的整体发展中具关键作用。通过对其内容生产的剖析,或还可对文化漫谈性PGC节目的未来做出展望。
[Abstract]:With the advent of the Web3.0 era, the content production of video websites is gradually coming from UGC(User-generated Content. User content production) mode on the PGC(Professionally-generated content, professional content production) mode, a variety of home-made website programs. Media programs have been on the stage of history. Among them, some cultural PGC programs, such as "Xiao Theory", "Luo Ji's thinking", "Hongguan" and so on, have attracted extensive attention of users. And won a good reputation. And as a branch of cultural programs, its content production will be the most important. In this, the author based on the network communication and media management two related theories as the basis. By the method of text reading and comparative analysis, this paper analyzes the cluster of extroverted features of several representative cultural PGC programs. In the form of retrospect and deduction, the ideas and strategies of program producers in content production are restored. In order to achieve the correct grasp of the successful production of the program content. Culture of PGC show many characteristics of the externalization. All of them condense the planning and innovation of its internal content production. The accurate audience grasp and the complete host selection mechanism embody the content production idea of both the program users and the host. As the concrete expression of this idea, the inclusion of the topic, the multiple interaction in form and the combination of narrative and discussion on the expression style, it is the representative strategy in the production of the program content. Although in the Internet commercial tide, the commercial packaging is becoming more and more important, but the content production still plays a key role in the overall development of this kind of programs. Through the analysis of its content production. Or the future of cultural talk PGC programs can be made.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G222
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本文编号：1369526