回归与超越:秀场直播形式下的传播心理阐释

发布时间：2018-01-03 10:00

本文关键词：回归与超越:秀场直播形式下的传播心理阐释　出处：《新闻爱好者》2017年03期 　论文类型：期刊论文

【摘要】：秀场是媒介镜像的场域,传播主体与观看客体的二元结构中存在着复杂的心理活动,这些心理要素建构着主客体的认知与行为。在媒介镜像映照下,女主播有着自我形象的迷恋、自我形象的零散与整合、自我形象的幻想等心理活动,以及女主播的自我形象呈现出前台与后台的落差。理想形象自我呈现动力来源于群际间共识塑造的角逐,媒介文本建构着个体的原初景象与社会情境,并成为自我的一种参照驱使着主客体参与到秀场直播中来。当前网络直播的价值属性被高度娱乐化、庸俗化的媒介内容所取代。要挖掘网络直播的本质属性,关键在于从主体与客体的心理层面出发,解决人自身的问题,超越现有形态和回归网络直播本质价值。
[Abstract]:Show field is the field of media mirror. There are complex psychological activities in the dual structure of communication subject and viewing object. These psychological elements construct the cognition and behavior of subject and object. The female anchorwoman has such psychological activities as the infatuation of self-image, the scattered and integrated self-image, the fantasy of self-image and so on. The self-image of female anchorman shows the difference between foreground and backstage. The motive force of ideal image self-presentation comes from the competition of consensus shaping between groups. The media text constructs the original scene and social situation of individual. And become a reference to the self to drive the subject and object to participate in the show live broadcast. The value of the current network broadcast is highly entertaining, vulgar media content replaced. To explore the nature of the network broadcast attributes. The key lies in solving human's own problems from the psychological level of subject and object, surpassing the existing form and returning to the essential value of webcast.
【作者单位】：江西师范大学;江西师范大学传播学院;
【基金】：国家社科基金项目“网络传播语境下弱势群体的信息表达及引导机制研究”(编号:11CXW037) 江西省社科规划项目“网络背景下新生代农民工精神需求现状及心理疏导机制研究”(12SH15)的阶段性成果江西师范大学博士启动基金课题的阶段性成果
【分类号】：G206
【正文快照】： 一、引言我们只能把镜像阶段理解为“一次认同”——在精神分析赋予这个术语的全部意义上说,亦即主体认定一个镜像时发生于他身上的转换。[1]媒介镜像实则是个体从媒介中认识自我形象的过程,弥补自我形象在初始阶段的零散性并整合为一体。人彼此都是一面镜子,映照着对方。[2]

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