新闻话语分析视角下的“网红”报道研究

发布时间：2018-01-05 00:29

本文关键词：新闻话语分析视角下的“网红”报道研究　出处：《四川外国语大学》2017年硕士论文　论文类型：学位论文

【摘要】：自上个世纪末互联网进入我国开始,便断断续续有人在互联网上走红,成为网络红人。特别是近几年,随着科技的发展,越来越多不同类型的网络红人开始出现,成为新网红。与传统媒体时代下的旧网红相比,自媒体时代的网红所指代的范围更加宽泛,网络新闻报道中的网红更是比比皆是。通过分析可知,网红报道主要包含两类,一部分是对已有知名度基础的网红的事件报道,一类是对普通的一般事件进行的冠名报道。前者的新闻主体包括“凤姐”、papi酱的新旧网红在内的网络红人;而后者是社会中的一般人,由媒体赋予了其网红的称号而短时间成为类网红。2016年被称为网红元年,新一代的网红成为低俗、搞笑、犀利的标签;然而新闻报道又使用这一标签对社会中的另一群体进行“网红XX”的冠名报道,这一部分大多是受众、媒体所赞扬的人。因此,网红报道存在一种矛盾的现象:网红报道塑造了一类网红的低俗形象,另一方面用带有低俗形象指称的网红标签对其赞扬的另一类网红进行冠名报道。笔者结合内容分析法与荷兰学者梵·迪克的新闻话语分析理论,从文字表述、报道主体、新闻标题、修辞与风格、新闻图式等五个方面对网红报道进行分析。分析发现,目前的网红报道的新闻话语存在新词汇裹挟旧所指、审美与审丑共存、饥饿式营销与全信息展示相应、标示语境并暗示劝服、多样化的叙事框架等报道特点,报道从美化、丑化、物化、“网红XX”化四条话语路径进行对网红媒介形象的塑造,而形成这种新闻话语的原因主要包括市场因、新闻主体因、媒介技术因及新闻监管因等四个方面。在此分析基础上,笔者提出对有关网红报道的反思及建议,以期对日后网红报道有所助益。
[Abstract]:Since the Internet entered our country at the end of 0th century, some people have become popular on the Internet, especially in recent years, with the development of science and technology. More and more different types of Internet celebrities begin to appear and become new ones. Compared with the old ones in the traditional media era, the range of Internet celebrities in the media era is wider. Network news reports are all over the world. Through analysis, we can see that there are two main types of online news reports, one of which is the coverage of events based on the popularity of the Internet. One is the name of the ordinary events. The former news subjects include the "Fengjie" PAPI sauce of the new and old Internet celebrities, including the Internet; But the latter is the general person in the society, by the media bestows its net popular title and becomes the type net popular in a short time. In 2016 is called the net red first year, the new generation net popular becomes vulgar, funny, sharp label; However, news reports use this label to cover another group of people in the society under the name of "Internet Red XX". This part is mostly the audience, the media praise the person. Therefore. There is a contradictory phenomenon in the Internet Red report: it has created a kind of vulgar image of the Internet Red report. On the other hand, with the reference of vulgar image of the Internet Red label to its praise of another category of Internet celebrities to name the report. The author combined with the content analysis method and Dutch scholar Van Dick's theory of news discourse analysis, from the text expression. The main body of the report, news headlines, rhetoric and style, news schemata and other five aspects of the analysis of popular news reports, the analysis found that there are new words in the news discourse of old references. Aesthetic and ugly coexistence, hunger marketing and full information display corresponding, indicating the context and implying persuasion, diversified narrative framework and other reporting characteristics, from beautification, ugliness, materialization. "Internet Red XX" into four discourse paths to shape the image of the media, and the formation of this kind of news discourse mainly includes the market factor, the main cause of news. On the basis of this analysis, the author puts forward some reflections and suggestions on the related online news reports, in order to be helpful to the future online news reports.
【学位授予单位】：四川外国语大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G212

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